Chrome Sign Builder

Score7.6 out of 10

40 Reviews and Ratings

What is Chrome Sign Builder?

Chrome Sign Builder, from Google, is a digital signage utility that allows users to schedule and display content across managed Chrome devices and networks, built to make it easy to show web content content such as restaurant menus, images, and YouTube videos and playlists–as well as Google Presentations, which can be edited by anyone who has access to the presentation.

Categories & Use Cases

Digital Signage

Conner Anderson

SDR in Sales at NA (1001-5000 employees employees)

Use Cases and Deployment Scope

Being mostly Google-based chrome sign builder made a lot of sense for our business in helping create the e-branding that was so important to us. Although there were different suggestions that we were given, we wanted to try out Google firstly because it was free and because we are familiar with the Google business suite.

Pros

Digital Signage.
Branding.
Scheduling.
Meetings.

Cons

Extra Features.
Accessibility to customization.
Personal branding.

Most Important Features

Meeting Links.
Calendar Accessibility.
Visibility across org.

Return on Investment

Very positive feedback from teams.
Saved Time.
Less struggle to configure settings.

Other Software Used

LinkedIn Premium Business, Salesforce CMS, Domo

Kendal Droddy View profile

Senior System Engineer in Engineering at General Dynamics Information Technology (201-500 employees employees)

Use Cases and Deployment Scope

I used Google Chrome sign builder while doing some recent freelance work for a technical recruiting company. They had recently built a new, and very nice office building. The new office was split into several sections including large conference rooms, the entrance and waiting area, and the actual office space where the recruiters worked. Each had dozens of devices, some of which were being used to display contextual signage based on where they were in the building. This is where Chrome sign builder came into play - creating and managing signage to be displayed throughout the building.

Pros

Ease of scheduling signage
Integration with Chrome tools such as Google Slides
Familiar interface if already experience with Google software

Cons

Despite its name I found it easier to create my actual signage elsewhere, then use Sign Builder for scheduling
Does require a base level of technical know-how - not as approachable as other tools may be
As device count grows, management may become a bit cumbersome

Most Important Features

Simple but effective signage scheduling
Integration with the Google product suite
The tool is free!

Return on Investment

As this is a free tool we save money on purchasing an alternative solution
Displaying pertinent signage through the building streamlines operations and provides the right data to those who need it
May not be as approachable to a new user, but someone with technical experience should have no issues getting started quickly with the tool

Other Software Used

Red Hat Enterprise Linux (RHEL), Red Hat Ansible Automation Platform, Citrix Workspace

Edger Loredo View profile

Project Manager in Engineering at Keyway (11-50 employees employees)

Use Cases and Deployment Scope

Chrome Sign Builder capabilities are effective on and the features are responsive to different user commands. The ability to manage documents for multiple projects through Chrome Sign Builder is excellent and a perfect system that allows easy data migration across other compatible platforms. The reporting tools are also the best and the workflow and easy management of this software are excellent.

Pros

Powerful and easy features to set.
Effective functions for insights collections.
Categorization and dorms management.

Cons

Not much that i can recall, but to implement as a new user can be turf.
Migration of multiple document.
Handling big files from multiple projects.

Most Important Features

Forms handling tools.
Signs management features.
Document management features.

Return on Investment

We utilize the platform on creating multiple project reports and data analytics generation.
Managing project forms and other information is very excellent on this tool.
Workflow management and task assignment and even on project collaboration.

Alternatives Considered

22 Miles, AdLogic Software and Fugo

Other Software Used

Broadsign, Tovuti LMS, Rippling

Thomas Baker, CFE, MBA View profile

Risk Advisory Manager in Finance and Accounting at CFGI (501-1000 employees employees)

Use Cases and Deployment Scope

We used the product so that we could use an ad campaign to attract potential employees and let them know about the opportunities that are present at our company. We used the sign builder in all areas that we currently have offices as well as what we would consider emerging markets

Pros

Ease of use
Scheduling made extremely easy
Affordability

Cons

Sometimes looks a bit too basic
Split screen is difficult to use
Device support should be expanded

Most Important Features

Easily able to upload information
Ability to schedule in advance
Affordability and ability to add as needed

Return on Investment

Increased headcount
Increased applications
Increased requests for proposal

Other Software Used

Google Ad Manager, Cisco Hybrid Cloud Platform for Google Cloud

Tom Phillips View profile

Frontend Web Developer in Marketing at Atomic (51-200 employees employees)

Use Cases and Deployment Scope

I have used it for clients to display their restaurant menus. The idea was to give users a quick glance at menu options including product photos, prices, and descriptions. This menu was displayed on a display inside the restaurant giving the business the ability to quickly make changes to copies and photos which were costly using other forms of media.

Pros

Good at scheduling
Runs well on all ChromeOS devices
Chrome Boxes are relatively inexpensive

Cons

It could be easier to make updates.
It would be nice if there were templates to use.
There should be some way to monitor and generate reports.

Most Important Features

Cost effectiveness
Broad adoption of hardware
General ease of use

Return on Investment

It has saved my client money in terms of time and materials to update signage.
It does take someone who is fairly tech savvy to understand how it works, there is a learning curve if not.

Alternatives Considered

Adobe Advertising Cloud

Other Software Used

Adobe PhotoShop, Notion, Google Analytics