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Celtra

Score6 out of 10

5 Reviews and Ratings

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What is Celtra?

Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.

Categories & Use Cases

Reviews

What users are saying about Celtra.
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Marketing metrics are based on a level of excellence

Incentivized
David Chamberlain
Executive Creative Director in Marketing at Momentum Worldwide (1001-5000 employees employees)

Pros

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.

Cons

  • It would be ideal if they would quickly fix the support. It is very slow.
  • It does not encourage the ability to configure and set quick customization criteria.

Return on Investment

  • Undoubtedly Celtra has given a distinguished complement with its tools, achieving personalized marketing.
  • We were convinced from day one that Celtra would give us excellent results, and it did.

Alternatives Considered

StackAdapt

Celtransparency

Incentivized
Matthew SteinView profile
Programmatic Trader in Marketing at Havas Media Group (10,001+ employees employees)

Pros

  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should

Cons

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy

Return on Investment

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor

Alternatives Considered

TripleLift