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Captora (discontinued)

Score7 out of 10

4 Reviews and Ratings

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What is Captora (discontinued)?

Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.

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Reviews

What users are saying about Captora (discontinued).
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Need to create hundreds of SEO-friendly pages fast? Call Captora.

Nick EzzoView profile
VP of Marketing / Demand Generation in Marketing at Host Analytics Inc (201-500 employees employees)

Pros

  • Captora's support is great. We have quarterly review meetings with the Captora team and they push us to do more with the platform.
  • The UX has been improved greatly since we started using it.
  • We are ranking high on a number of keywords I wouldn't have expected, and Captora allows us to experiment with new keyword groups without touching our main site.

Cons

  • Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
  • Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.

Return on Investment

  • More than $1M in pipeline created in 2 years.
  • More than 300 new names captured in 2 years.
  • At least 1 closed-won opportunity in 2 years.

Other Software Used

Marketo, HubSpot, Uberflip, ON24, Bizible, Demandbase, LeanData Lead2Account Matching Engine, LeadSpace, Infer

Helping Us Scale Our SEO and SEM Efforts!

Incentivized
Verified User
Vice-President in Marketing (51-200 employees employees)

Pros

  • Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
  • Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
  • Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.

Cons

  • Analytics is an area that Captora is building out. This was an area that was a later phase in their development, which is fine. I am not disappointed as they have been upfront with their plans and also engaging my team in their analytics roadmap conversations. I am excited to see what the Captora team comes out with in the next few months.
  • Flexibility with making edits to the campaign pages. This is something that can be done through the CSM, but it would be nice to have a self-service portal where we can make minor edits ourselves. This is also something we are speaking to them about.

Return on Investment

  • The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.

Alternatives Considered

None

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