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Cakemail

Score6.7 out of 10

10 Reviews and Ratings

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What is Cakemail?

CakeMail is an email marketing platform from the company of the same name in Montreal with users throughout North America and Europe, designed to be simple and elegant. Dedicated to small businesses and non-technical users, CakeMail's emphasis is the core features of list management, email design (templates), and basic behavior tracking for a modest price. A free trial is available for up to 30 days and 500 sends, after which Cakemail is available starting at $8 per month.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Cakemail has to offer, as determined by TrustRadius' reviewers.
Based on 10 ratings of Cakemail's features
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Top Performing Features

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.3

  • Custom reports

    Users can create custom reports.

    Category average: 7.4

  • Link Tracking

    This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

    Category average: 8.5

Areas for Improvement

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 7.6

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.3

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 7.9

Reviews

What users are saying about Cakemail.
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Cakemail is easy as CAKE.

Incentivized
Grace BitzerView profile
Real Estate Agent in Sales at Berkshire Hathaway HomeServices (5001-10,000 employees employees)

Use Cases and Deployment Scope

I love Cakemail! It allows me to create beautiful emails by providing me with ready-to-go templates. I love that it incorporates many different email categories for me to choose from, including a fabulous Real Estate section which is crucial for my business. Having ready-to-go templates that you can just click and edit has saved me so much time when sending emails to clients.

Pros

  • Provides organized templates.
  • Has many different useable categories.
  • The templates are practical and make sense.

Cons

  • I would love to see more templates available, even though the selections are already pretty generous.
  • Sometimes I would like more options when it comes to typefaces ect.

Return on Investment

  • First of all, you can start with the free plan, which can help aid in your decision if you want to spend the money on the platform.
  • Overall the editing is very user-friendly, even if you don't know much about how to edit.

Make your email marketing email fun-fetti with Cakemail

Verified User
Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use Cakemail for marketing emails that we send to our customers and prospects. With this software we are able to easily create emails from their provided templates (without needing knowledge of coding) and manage our contacts and lists through each of the campaigns that we run. Cakemail is used for newsletters, new product highlights, and other marketing emails.

Pros

  • Their templates are easy to use and visually appealing
  • Visibility into our contact information is great

Cons

  • Some reporting features could be enhanced for ease of use
  • Customer support - sometimes it is difficult to get a hold of them

Return on Investment

  • Easily track the success of your email campaigns

Alternatives Considered

Mailchimp, HubSpot CRM, Act-On Software and Pardot

Other Software Used

HubSpot CRM, Act-On Software, Mailchimp

Cakemail – have your cake and mail it, too!

Incentivized
Verified User
Employee in Marketing (11-50 employees employees)

Pros

  • Managing my contacts and campaigns has given me fantastic results and has been really easy through Cakemail's interface.
  • Customer support is amazing – if you have a problem with anything, they're always available to help.
  • Their flexible design tools are very easy to manage – there's really no learning curve which is nice.

Cons

  • An external package – like PHP support – Cake's component doesn't have that.
  • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
  • There's always room for improvement – but what Cakemail does well, it does very, very well.

Return on Investment

  • Cakemail has given us a pretty positive response rate...we're always open to trying new technologies, but Cakemail has shown our subscriber clicks rise quite frequently in the last few campaigns we've sent out.

Alternatives Considered

MailChimp

Other Software Used

Adobe Analytics, MailChimp