BuzzSumo is a must-have pro tool for serious PR coordinators
Pros
- Monitors for client PR placements and notifies via email and Slack alerts
- Helps us research potential journalists writing about the topics relevant to our clients
- Displays trending web and social content clearly with relevant metrics
- Allows us to view what's working for our clients' competitors in the media
Cons
- We've been wanting them to offer an affiliate program for years as we've sent much business their way and would appreciate a chance to participate in that success.
Return on Investment
- The positive ROI is that we're able to quickly find placements, alert all relevant teams and begin promoting them (often before Google Alert even catches on).
- The negative impact is that it's another significant recurring bill in an era where many agencies and clients are tightening their budgets or bringing PR and content work in-house.
Alternatives Considered
Semrush, Ahrefs, Hootsuite and Sprout Social
Other Software Used
Slack, Cision PRWeb, Asana



