TrustRadius Insights for BuzzSumo are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Clean and Intuitive Interface: Users have consistently praised BuzzSumo for its clean and intuitive user interface. Many reviewers have mentioned that the platform is easy to navigate, allowing them to quickly find the information they need. This positive sentiment indicates that a significant number of users appreciate the user-friendly design of BuzzSumo.
Accurate Data and Wide Variety of Suggestions: Several users have expressed their satisfaction with the accuracy of the data provided by BuzzSumo. They appreciate that the platform offers a wide variety of topic/query suggestions, which helps them in their marketing research and content creation efforts. This feedback highlights how users value the reliable data and comprehensive insights offered by BuzzSumo.
Identifying Popular Content and Trending Topics: The ability to identify popular content and trending topics is highly valued by users as it allows them to stay up to date with what resonates with their target audience. Numerous reviewers have mentioned how this feature enables them to create relevant and engaging content that drives engagement. The positive feedback emphasizes how this functionality enhances users' understanding of current market trends.
Overall, these three pros - Clean and Intuitive Interface, Accurate Data and Wide Variety of Suggestions, Identifying Popular Content and Trending Topics - are frequently highlighted by users when praising BuzzSumo's effectiveness in helping them achieve their marketing goals.
Loading Reviews List....
BuzzSumo Reviews
25 Reviews
Marketing
Search is temporarily unavailable. Filters are still applied.
Buzzsumo allows us to research content ideas as well as to check backlinks and monitor brand mentions for our company and all of our clients. Buzsumo performs several key functions to my day to day work load and is something that would be difficult for me to not have aces to on a daily basis.
Pros
Brand mentions
Backlink checking
Content research
Following trending news
Cons
It sometimes gets buggy when integrated with slack
Likelihood to Recommend
Buzzsumo is perfect for content research, monitoring brand mentions and for monitoring backlinks. It can be used for prospecting media contacts, however I prefer using other platforms for that type of work.
Our agency uses BuzzSumo across the organization with a daily focus on the PR department who uses the advanced monitoring features.
Pros
Monitors for client PR placements and notifies via email and Slack alerts
Helps us research potential journalists writing about the topics relevant to our clients
Displays trending web and social content clearly with relevant metrics
Allows us to view what's working for our clients' competitors in the media
Cons
We've been wanting them to offer an affiliate program for years as we've sent much business their way and would appreciate a chance to participate in that success.
Likelihood to Recommend
It's well suited for marketing agencies of all sizes who need to quickly monitor the placements of their clients in the media. It's helpful to professional content creators to see how existing content and topics are performing online.
It's perhaps less appropriate for a single freelance user with a limited budget who could do much of that work for free online, albeit with far greater consumption of their most valuable resource - time.
BuzzSumo is an excellent tool for finding out what is popular online when it comes to content marketing and social media. It even helps you connect with influencers to run campaigns.
Pros
Search is excellent
Allows you to keep track of your competitors
Finding and connecting with influencers
Monitoring social media
Cons
BuzzSumo filter could be a bit better
Content curation feature could be improved
Customer support could be better
Likelihood to Recommend
Any digital business could use this tool to find out what is popular and working online.
BuzzSumo is an excellent tool that allows us to keep track of everything on social media and beyond in order to change and direct our marketing strategies in a way that makes sense. It also allows us to be able to find influencers when we are looking for them for a niche topic or hashtag.
Pros
They do influencer marketing very well.
Finding trends and informing on popular content on social media for that particular day or time period.
Research is a component that BuzzSumo does very well.
Cons
The interface could be improved as some of the references to text are specific to how a certain company may mention it.
The price would be better if it was less.
Some of the information is not filtered properly or could be filtered better as it is not relevant.
Likelihood to Recommend
BuzzSumo is an excellent tool if you have any social channels and want to conduct research.
VU
Verified User
Administrative Assistant in Marketing (11-50 employees)
BuzzSumo is a great tool for everything on social media. You can see what is trending and what is happening on social media with one click. You can find influencers and connect with them as well.
Pros
Stay on top of what's going on on social media.
Interface is pretty cool.
Helps us with our influencer search and strategy
Helps us with our website content strategy
Cons
It definitely is a bit pricey, but to be fair it has a lot of tools wrapped into one.
Some of the data is not entirely accurate
Interface could be improved and easier to use
Likelihood to Recommend
BuzzSumo is really a great tool if you need tips and tools for content optimization or if you are a largely social based company because it greatly assists in being able to run social the best way possible.
BuzzSumo is our go-to platform for influencer marketing. You can find influencers on various social media platforms and then reach out to them. We have used this tool to find influencers and then to connect with them and develop relationships to work with us and represent our clients as well.
Pros
Helps us build backlinking.
Finds influencers within our niche easily.
Helps us monitor and analyze social media for trends.
Cons
The cost is a bit high, it is a little pricey.
Some of our team members have trouble using it and figuring it out.
I feel as if this tool tries to do too much and so its functionality is sort of spread out instead of focusing on one market.
Likelihood to Recommend
I would definitely recommend this tool for the influencer portion to any business that wants to find and work with influencers in a specific niche. It saves you a lot of time by being able to see all the influencers in a niche.
We use Buzzsumo to source high-engagement ideas for our content and for curating new content. It is being used by our Marketing team on a weekly basis to find what subjects are resonating most in specific topics or keywords. We then use this data to drive some of the ideas for our content calendar and to see who is engaging with the hottest content. With Buzzsumo, we're solving the problem of knowing what content has the highest likelihood of better engagement.
Pros
Aggregation of content ideas
The data that indicates what content is performing best
Insight into who the top influencers are
Cons
Nothing I can think of
Likelihood to Recommend
Buzzsumo is well suited for content marketing and social teams that want to know what topics/keywords are resonating most on social media. It helps to spark new ideas and to give a good indication of what topics are currently hot on social media. From an influencer marketing standpoint, it allows you to see which influencers are sharing or not sharing the content.
BambooHR is known for having a competitive advantage in the realm of content marketing and the blogosphere. Buzzsumo has helped us gain this reputation. Buzzsumo is one of the best platforms for discovery and ideation. They're also getting better at helping you take the next steps following ideation. We find that Buzzsumo gets a lot of use both from our SEO/Content Strategy teams and our Copy/Creative teams as well, which is really saying something. Buzzsumo is pretty versatile, and it keeps getting better!
Pros
Clean interface and UX
Accurate data
Wide variety of topic/query suggestions
Cons
Features
Functionality
More robust SEO tools
Likelihood to Recommend
Buzzsumo is particularly helpful for entry/mid-level marketers that need a good starter tool for the ideation phase. The tool isn't quite as useful, nor does it get as much use, from our more seasoned marketers. I attribute this to a relatively basic set of features. I'd like to see them come out with some new ones for more of our veteran marketers.
We use Buzzsumo to track web mentions and also to track the number of social shares of our own content. It is being used solely within the marketing team and allows us to accurately measure our KPIs.
Pros
Track social shares
Track web mentions
Cons
Spam filters aren't very strong for web mentions
UX isn't great
Likelihood to Recommend
Buzzsumo is very good for our specific use case to track social shares, and I also like the Chrome extension. But if you need it for influencers or other content strategy work, it's not the best tool. For PR, we are looking at switching away for this tool.
We used Buzzsumo to help clients get into the conversation online. There were so many approaches we could use to build an SEO strategy but Buzzsumo made it all easier. We used it in Marketing to search for topics of interest in a way we never thought possible. Working all the time we don't have the chance to check social media or any other platforms to check what are the people interested in and this tool makes it easier.
Pros
Specific.
On top of trends.
Easy to use.
Problem solver.
Good price/service relationship.
Cons
Could offer more free services.
Could have wider integrations.
Likelihood to Recommend
If you're looking to save time, Buzzsumo is for you. In SEO we know there are many free ways to reach your goal but they require a lot of time and deep knowledge of the situation. If the team is looking to save money while having a lot of time to complete their tasks, go ahead. Otherwise, Buzzsumo is perfect.
