TrustRadius Insights for BuzzSumo are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Clean and Intuitive Interface: Users have consistently praised BuzzSumo for its clean and intuitive user interface. Many reviewers have mentioned that the platform is easy to navigate, allowing them to quickly find the information they need. This positive sentiment indicates that a significant number of users appreciate the user-friendly design of BuzzSumo.
Accurate Data and Wide Variety of Suggestions: Several users have expressed their satisfaction with the accuracy of the data provided by BuzzSumo. They appreciate that the platform offers a wide variety of topic/query suggestions, which helps them in their marketing research and content creation efforts. This feedback highlights how users value the reliable data and comprehensive insights offered by BuzzSumo.
Identifying Popular Content and Trending Topics: The ability to identify popular content and trending topics is highly valued by users as it allows them to stay up to date with what resonates with their target audience. Numerous reviewers have mentioned how this feature enables them to create relevant and engaging content that drives engagement. The positive feedback emphasizes how this functionality enhances users' understanding of current market trends.
Overall, these three pros - Clean and Intuitive Interface, Accurate Data and Wide Variety of Suggestions, Identifying Popular Content and Trending Topics - are frequently highlighted by users when praising BuzzSumo's effectiveness in helping them achieve their marketing goals.
Buzzsumo allows us to research content ideas as well as to check backlinks and monitor brand mentions for our company and all of our clients. Buzsumo performs several key functions to my day to day work load and is something that would be difficult for me to not have aces to on a daily basis.
Pros
Brand mentions
Backlink checking
Content research
Following trending news
Cons
It sometimes gets buggy when integrated with slack
Likelihood to Recommend
Buzzsumo is perfect for content research, monitoring brand mentions and for monitoring backlinks. It can be used for prospecting media contacts, however I prefer using other platforms for that type of work.
Our agency uses BuzzSumo across the organization with a daily focus on the PR department who uses the advanced monitoring features.
Pros
Monitors for client PR placements and notifies via email and Slack alerts
Helps us research potential journalists writing about the topics relevant to our clients
Displays trending web and social content clearly with relevant metrics
Allows us to view what's working for our clients' competitors in the media
Cons
We've been wanting them to offer an affiliate program for years as we've sent much business their way and would appreciate a chance to participate in that success.
Likelihood to Recommend
It's well suited for marketing agencies of all sizes who need to quickly monitor the placements of their clients in the media. It's helpful to professional content creators to see how existing content and topics are performing online.
It's perhaps less appropriate for a single freelance user with a limited budget who could do much of that work for free online, albeit with far greater consumption of their most valuable resource - time.
I love it! BuzzSumo analyzes billions of pieces of content so that everyone can access comprehensive big data analytics.
Buzzsumo is a search engine that tries to show the most successful content on the web. It is based on the content that has had the most viral, and you know it by the number of times it has been shared on different social networks. Thus, with this tool, you can find the most relevant content based on specific keywords, and you will have a reference to create your own posts or blog articles with more guarantees of success. BuzzSumo helps me create real engagement with whomever I want to communicate with. It proved extremely important for me to grow my social networks.
Pros
Use the filters to segment the information.
Find out what works on each network.
Find influencers and build relationships.
BuzzSumo is helpful in building backlinks.
Cons
The subscription price is a bit high.
Topic Explorer feature can use more improvement.
I feel It want to do everything without any focus on a specific task. Therefore its functionality can create confusion for the new users.
Likelihood to Recommend
I will tell you that it is as simple as creating new content from others that have already been published and have a certain authority.
As you know, we do not always come up with great ideas for any topic and, above all, no matter how great the ideas are, in the age of social networks, they will rarely be novel. Consequently, most of us create new materials based on various sources, which is exactly where the tool to which I have dedicated this review appears: Buzzsumo.
Because it guarantees that these sources have been shared - and therefore valued - by users who can become your potential audience. In other words, it is about looking for what they like the most to give them an improved version and conquer them.
BuzzSumo is our go-to platform for influencer marketing. You can find influencers on various social media platforms and then reach out to them. We have used this tool to find influencers and then to connect with them and develop relationships to work with us and represent our clients as well.
Pros
Helps us build backlinking.
Finds influencers within our niche easily.
Helps us monitor and analyze social media for trends.
Cons
The cost is a bit high, it is a little pricey.
Some of our team members have trouble using it and figuring it out.
I feel as if this tool tries to do too much and so its functionality is sort of spread out instead of focusing on one market.
Likelihood to Recommend
I would definitely recommend this tool for the influencer portion to any business that wants to find and work with influencers in a specific niche. It saves you a lot of time by being able to see all the influencers in a niche.
We use Buzzsumo to track web mentions and also to track the number of social shares of our own content. It is being used solely within the marketing team and allows us to accurately measure our KPIs.
Pros
Track social shares
Track web mentions
Cons
Spam filters aren't very strong for web mentions
UX isn't great
Likelihood to Recommend
Buzzsumo is very good for our specific use case to track social shares, and I also like the Chrome extension. But if you need it for influencers or other content strategy work, it's not the best tool. For PR, we are looking at switching away for this tool.
We used Buzzsumo to help clients get into the conversation online. There were so many approaches we could use to build an SEO strategy but Buzzsumo made it all easier. We used it in Marketing to search for topics of interest in a way we never thought possible. Working all the time we don't have the chance to check social media or any other platforms to check what are the people interested in and this tool makes it easier.
Pros
Specific.
On top of trends.
Easy to use.
Problem solver.
Good price/service relationship.
Cons
Could offer more free services.
Could have wider integrations.
Likelihood to Recommend
If you're looking to save time, Buzzsumo is for you. In SEO we know there are many free ways to reach your goal but they require a lot of time and deep knowledge of the situation. If the team is looking to save money while having a lot of time to complete their tasks, go ahead. Otherwise, Buzzsumo is perfect.
I manage a team of social media specialists and we have been using Buzzsumo for over four years to help us identify the most relevant and trending content and topics to keep our client's social media fresh and informative in the eyes of their audiences. Influencer marketing in 2020 has become more tantamount to social media success and the Buzzsumo tool allows us to find new opportunities for our brands to establish meaningful influencer connections. At our agency, we use Buzzsumo to identify top hashtags, top trending content, new content, and analyze competitor content in real-time. We love how the dashboard houses all of this information for our social media and content marketing teams all in one place for cross-collaboration.
Pros
Identifying competitor content in real-time
Backlink insights for content marketing
Facebook Analyzer
Hashtag search capabilities
Real-time data and analysis
Cons
The price is a little costly for us
Would love for it to integrate with Google Ads keyword planner better
Competitor advertising benchmark analysis
Likelihood to Recommend
Pros
The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
Buzzsumo is being used on my marketing blog WeeklyGrowth and for some clients. It has been used primarily to find popular content ideas that have been heavily shared, share content on social media to keep our accounts active and find influencers to amplify our content.
It is being used across the whole organization since it's a marketing consulting agency. It helps a lot with our own and our clients' content marketing efforts, amplifying our content and identifying influencers.
Pros
Identifying popular content & finding content ideas.
Identifying influencers to further amplify your content.
Finding content suitable to get backlinks.
Cons
Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
It could have better backlink data to include more backlinks that each content piece has.
One or two more pricing tiers might work.
Likelihood to Recommend
Buzzsumo is ideal to help you not only overcome your writer's block and find content ideas to write about, but also find content ideas that have proven to be popular. That way you know you are writing about something that people care about.
Also, once you write that content piece you can find influencers and reach out to them in order to share your content.
It can be good to find content that gets backlinks, but you might want to combine it with an SEO tool in order to get more backlink data.
We use BuzzSumo to figure out which topics are trending on social media so we can plan out our social media content more effectively. I'm not sure what other tool could do this for us so it gets first place by default! Just kidding. Overall, we find the information provided affordable and insightful.
Pros
Social Media Trends
Influencers
Cons
User Interface
Customer Service
Likelihood to Recommend
BuzzSumo is really great to identify hot topics and trending ideas that we use to develop our social media content. What's the point in writing something if no one cares about that topic? By pre-informing our content with research from BuzzSumo we make sure that all of our posts have really high engagement!
Buzzsumo is used for multiple purposes. Media monitoring in real-time is the most common use case, followed by media research and reporting. It allows our team to find and address coverage for our clients in a timely manner and better understand the industries in which we operate.
Pros
Media monitoring. Alerts in real-time are crucial for news campaigns.
Media research. The ability to search by topic and discover influencers is helpful and quick.
Reporting. Pulling keywords or phrases to illustrate market interest is valuable to our teams and our clients.
Cons
The ability to remove job listings from keyword searches/monitoring.
Likelihood to Recommend
Buzzsumo is useful as a point solution for media monitoring but is not as useful as a database.
