#1 most frequent
United States of America
74.6%279 installations of 374
What is Business Wire?
Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.
Categories & Use Cases
Who Buys & Uses Business Wire
#2 most frequent
Australia
3.2%12 installations of 374
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
3.2%12 installations of 374
Excellent software for all the business holders
Pros
- Business Wire is an important feature that it keeps on updating the contacts and media content.
- It continuously tracks the movement of the media persons we are following.
- It is a very simple tool and navigation through this tool is also easy.
Cons
- Its integration needs improvement and there should be more integration with the other tracking tools.
- Its reports are not advanced and elaborative.
Most Important Features
- Distribution and Analysis
- Investor Relation Management
- Press Releases Reports
Return on Investment
- It enables us to publish a press release to the niche community.
- [In my opinion] Its customer service is of people that are least interested in work assigned to them.
Alternatives Considered
Cision PRWeb
Other Software Used
Emarsys, Simplify360, Sage Pay
Decent News Release Distribution Option
Pros
- User-friendly website - I always found that the Business Wire website was easy to navigate and I could find what I was looking for easily. This made setting up my distributions a breeze.
- In-depth reports available - the metrics and reports available about a distribution are available quickly and provide a great overview as well as great details.
- Lots of choices for distributions - this allows users to really get their news out to the right media outlets, whether by industry or geographic location.
Cons
- Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.
- Limited number of media outlets specifically in Florida.
Return on Investment
- Increased news release distributions - Business Wire allows us to get our releases out quickly to a large number of media outlets.
- Analytics - Business Wire's timely analytics and reports are very helpful to share with colleagues and justify the cost of distributions.
Alternatives Considered
PR Newswire
Other Software Used
PR Newswire, Cision PR Software
Usability
Great wire distribution for SEO; not for earned coverage
Pros
- This is a primary value aspect of Business Wire's offerings.
- Reach to a wide range of media.
- Post-release reporting.
Cons
- Cost is generally a barrier to using a service like Business Wire.
- Actual results yield. The releases do not truly reach reporters who matter to the announcement.
Return on Investment
- Because we counsel our clients before spending their money, they fully understand what Business Wire can do for them and what it cannot do. SEO, news tied to stock symbols... aspects that drive traffic to a client's website. Those are where there's good ROI.
- The only negative impact Business Wire has the potential to deliver is to the bottom line given the cost of the service.
Alternatives Considered
PR Newswire, Meltwater Media Intelligence Platform, Cision PR Software and PRWeb
Other Software Used
Cision PR Software, PRWeb, Meltwater Media Intelligence Platform
Super easy news distribution and reporting
Pros
- Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
- Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
- Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
- Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
Cons
- There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
- The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.
Return on Investment
- It's definitely had a positive impact on our relationship with several clients. Many clients want to see their news spread far and wide, so it's typically worth the cost to get all the coverage that Business Wire provides.
Alternatives Considered
PR Newswire
Other Software Used
GoToWebinar, Prezi, MyMediaInfo
to BusinessWire....or NOT?
Pros
- Customer service is terrific - very responsive and willing to help problem solve on numerous occasions
- Teaching - staff has done a great job of informing my employees of new services or features that we can utilize for our clients
Cons
- Online - website and user interface could definitely use some upgrading
- Would love to see some additional tools offered for analytic purposes
Return on Investment
- Helps with our offerings to larger clients, can't really say it's had much of an impact on ROI to date
Other Software Used
Meltwater Media Intelligence Platform, Meltwater Buzz Unpublished, Cision PR Software