great flexibility and usability
Use Cases and Deployment Scope
have expensive per minute call costs, while lacking detailed reporting and customization. we had different tools across teams which created silos and made reporting difficult. Bright Pattern solved this problem for us. It also provided us with a faster and more efficient way to serve clients as the CRM window pops up now so now , with Bright Pattern, customer facing reps don't have to switch between windows.
Pros
- detailed reporting
- fast implementation
Cons
- reporting is great but not user friendly
- the interactions tab is over-complicated
Return on Investment
- Bright Pattern's lower implementation costs and time help us achieve our shorter term goals more effectively than the other systems.
Usability
Alternatives Considered
Close CRM
Other Software Used
HubSpot CRM



