In our organization we use Braze for different marketing communications, transactional communications through various channels like email, push, on-site. We do not prefer SMS, RMS, WhatsApp very much, mostly due to high cost and wrong user interpretation of communication. The business problems we address are providing mass personalized communication to our user base. According to our user base, we believe our use case has a large scope.
Pros
Auto triggers, extremly helpful when determining user behaviour scheduling campaings accroding to triggered action
multi channel messaging, supports almost all the channels, push, email, web push, onsite, IAM, SMS, RMS, WhatsApp, Line
Testig and report generation, A/B testing and multiple tools are very useful when catering with such large audience, alomg with Braze intelligence features and generating reports based on the changes and variations.
Cons
rendering of content block, at some conatent blocks the rendering becomes a problem when the block works fine when directly imported but malfunctions in spaces when impoted through liquid.
option to add mutiple rows in content blocks, such that bigger template content blocks can be created.
creating and integrating IAM, on-site, communcaiton a bit easier.
Likelihood to Recommend
scenarios where reaching out to large audience, in a persinalized manner and testing various startegies, and implementing fast paced chnages to drive retention and acquition. scenarios where it is less appropriate where the audience base is comparitively smaller and personalization data is insufficient to take ncessary decisions, hence, wont be compltely helpful.
VU
Verified User
Employee in Marketing (E-Learning company, 501-1000 employees)
We use Braze for all marketing needs, from retention to new user acquisition, customer journey, and retention. While our channels are limited to email and WhatsApp, the main problem Braze solves with other tools is the ease of content updating due to a robust catalogue system. While other CRM tools lack features like heat maps, Braze has it all.
Pros
Catalogue content updation.
Analysis of campaign with heatmap etc.
Fast segment creation.
Cons
Some things we can't really open in new tab.
Duplicating tab doesn't works.
Search feature is very bad.
Likelihood to Recommend
It is well suited for companies that have larger campaigns and a predefined template for most of their emails, companies where consumer journeys are a huge thing. It is less appropriate for companies that are small in size due to its sheer cost and the implementation tech required.
VU
Verified User
Executive in Marketing (E-Learning company, 1001-5000 employees)
We are using Braze as our CRM platform. We automatize our 2 businesses, the education and the insurance. We try to automatize as much as possible. Therefore we need to create adhoc campaign. Our product teams permits us to deliver good messages at the good moments. For example, we can deliver contracts, bookings and reach our customers in various moments.
Pros
Messages in 360 - Lot of canals works together in canvas.
Drag & drop editor is easy and powerful
The power engine permit to see changes instantanely
Cons
Change users datas for testing
Only update datas for customers does exist in manually import
Log for non existing users
Likelihood to Recommend
Good scenarios : communications with 360 canals in a same canvas. Personnalizations is very powerfull. control group and A/B test work well Random bucket is usefull webhook can solve lot of cases
To improve : Send with waves more personnalize Send In-App-Message in the same canvas than emails without optins Copy drag&drop message in other canva
VU
Verified User
Project Manager in Marketing (E-Learning company, 201-500 employees)
Braze is primarily used for email marketing to engage with registered leads and convert them to paid customers. We also use Braze as the conduit to deliver our transactional emails.
Pros
Easily create great visual content.
Build simple and complicated segments.
Create user journeys (canvases).
Cons
Internal reporting tools are very inflexible and don't fit our most significant needs.
Scheduled reports are not interesting after the first day, and we generally delete them without looking at this point.
Likelihood to Recommend
It is best for simple product-based e-commerce businesses or subscription services. It is less helpful for service-based businesses with multi-year engagement cycles.
VU
Verified User
C-Level Executive in Marketing (E-Learning company, 1001-5000 employees)
we use Braze to reach our users through email, IAM and push notifications. we use them to engage with users and offer promotions to drive conversions
Pros
ability to target users and trigger messages such as email, IAM and push
Cons
visualisation of the live campaign in Braze is difficult for a stakeholder user
Likelihood to Recommend
we use Braze to reach users through different channels such as email, IAM and push notifications. it's been effective at doing basic targeting and doing promotional offers.
VU
Verified User
Director in Product Management (E-Learning company, 201-500 employees)
We use Braze for our email marketing/marketing automation needs. We use the event-based triggers and custom attributes for segmenting and sending our emails.
Pros
Event-based triggers
Drag and drop email editor
Canvas (program/journey) builder
User friendly interface
Cons
Lead scoring
Analytics Api and exports
No visible user database
User profile attributes and events
Likelihood to Recommend
Braze is a powerhouse for event-based marketing via push, in-app, and email. Braze also has SMS capability.
