TrustRadius Insights for Brandfolder are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Brandfolder is a cloud-based digital asset management system that has garnered praise from users for its ease of use and organizational capabilities. Users describe it as having an additional staff member on their team, helping to store, organize, and share all types of media both within and outside of their organization. The onboarding process is highly regarded, and the templating system allows designers to create pieces using Adobe products while also allowing users to edit certain parts of the design. The asset system in Brandfolder is also praised for its ability to stack multiple files together, making it convenient to keep related files connected. Users appreciate the detailed information they can add in the description field for each asset. Brandfolder has been instrumental in helping users transition from a disorganized state with assets scattered all over the place to having everything in one centralized location. The ability to set up naming conventions ensures consistency moving forward, and the option to restrict editing capabilities provides control over modifications. Brandfolder's integration with Adobe suite enhances performance and workflow for users who heavily rely on Adobe products. Additionally, Brandfolder is valued for its integration with other applications and overall good features. It helps marketing teams store various assets such as company colors, logos, images, articles, videos, and press information, making it easier to manage digital assets, store promotional materials, search for files, and share them securely within and outside the organization. Users also appreciate that Brandfolder helps keep their data safe and organized.
Our marketing team uses Brandfolder to store all of our marketing assets including company colors, logos, images, articles, videos, press information, etc. It's a big repository of stuff.
Pros
It's really nice to have a place where we consider everything uploaded to be finished and useable material. Now when someone needs an image for something, they don't have to ask for it, they can just go grab it from Brandfolder.
Being able to search the whole collection and have different types of assets is fantastic.
Cons
If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
Likelihood to Recommend
Great for organization and visualization of all marketing collateral. Great for sharing public facing assets with everyone, including external parties.
VU
Verified User
Director in Customer Service (Consumer Electronics company, 51-200 employees)