Blender

Blender is a free 3D software that, when applied to audiovisual production, is your best ally when it comes to new ideas, projects, and/or social media content. It's simple, practical, and above all, quite competent compared to other similar software (Maya, Cinema 4D and others) with great support in the free software community as well as a wide range of assets and addons that complement the experience

• It has worked quite well for us for product rendering as well as advertising composition.
• Excellent for running FOOH ads
• More than competent when it comes to animating animated characters and creating Motion Graphics
• Our clients (companies) have requested projects exclusively made in these formats.

Autodesk Maya, Cinema 4D and Houdini

Autodesk Maya, Cinema 4D

There are many use cases blender have in my current company, our whole pipeline has been shifted to blender. As an advertising firm,we have different departments such as photography, videography and realtime for different products. The base of every department is blender. We receive cad files from client which we cleanup in blender, also sometimes we do modeling from scratch using references in it. After that in blender we do unwrapping and ao of products, further we also do lighting and shading using octane in it. We also use it to produce video animation for different clients. Overall it helps in every department and is solid pillar of our pipeline.

• Overall it has a very positive impact on our business. It helped us reduce down the cost of the software drastically.
• It also helped us turned up our profits because since we don't have to invest in software, we can buy multiple plugins to make our workflow faster with minimal resources.
• The training cost is much compared to other softwares and is much suited for our robust pipeline, we need in advertising .

Autodesk Maya, Cinema 4D and Houdini

Houdini, Cinema 4D, Autodesk Maya

Blender is a great product that helps us launch new products. One problem we had was when launching a new product, there wouldn't be enough time to do a photoshoot for the product between it arriving and the launch date. Blender allows us to have 3D visualisations of the product before we receive it. Which is used in print assets as well as digital assets. The animation power of Blender has revolutionised our product launches with the animations made for product launches.

• Blender has had a great positive impact on our business. It has elevated the quality of our product launches.
• Another positive impact is the ability to easily mockup product labels and POS displays.
• The cost of the product (free) is a great positive impact for our team.

SOLIDWORKS, Autodesk Inventor and Autodesk Fusion 360

Adobe After Effects, Adobe PhotoShop, Adobe Illustrator CC

We use Blender in our marketing agency to create product launch images, 3D animations for the beginnings of Youtube and Tiktok videos, as well as for the creation of any other product images our clients may need. Occasionally we also use it for the creation of 3D logos and logo animations to present to clients.

• The wide library of texture, lighting, etc. plugins
• The ability to easily swap between rendering engines, especially when needing to provide quick turnaround for minor client changes
• The huge community surrounding Blender and the wide array of tutorials and support

• Great ROI because the program is free
• Clients have been impressed at the speed with which we are able to make changes to models

We at Techno NJR believes in making students future ready by introducing them with the augmented and virtual reality applications. For creating a virtual environment we first need to make a 3d model and animations of it and then we take it into Unity or Unreal Engine to generate final environment with interactions. For creating various 3d models with animations, we were in need of a 3D Design software. Previously we were using Autodesk 3ds max, but due to its high requirement of processing power and high cost, we started looking for a faster and cheaper alternative and that's when BLENDER came into the picture.

It's very light on the processor and storage, also it has very easy modifying tools as compared to other software in the field. Now we can deploy it easily onto several system and students can learn it in quick and easy way. This software is also free to use so there's no issue of budgeting too. The resources of this software are freely available all over the internet and are in numbers, so one can easily start learning it in creating 3d world with the animations.

• Editing Mode is used by us in the most cases for modifying objects.
• Animations bar is used by us for generating movements and rotation of parts of objects.
• Modifiers are being used on regular basis to create complex cutouts.
• Sculpt mode is used for character generation and also for carving surfaces.

• It's free to use so one can use it easily and can get most out of it.
• The negative part is only one thing that it has more dependency on other 3rd party tools which cannot be free always.

Autodesk 3ds Max, Autodesk Maya, Unity and Unreal Engine

Autodesk 3ds Max, Autodesk Maya, Unreal Engine