Bitly

We use Bitly for nearly all URLs we put out publicly. As a real estate team, it is much easier to share a shortened bitly URL for our listings rather than a long, generated URL by our local MLS. We also use it for QR codes and eventbrites. The redirects are nice since when listings go under contract and then Back on Market and the generated URL changes, I can just edit the redirect so our shortened Bitly doesn't change and confuse the seller or mess up any marketing where we've already shared that link.

• Our MLS generates extremely long URLs that can come off as spammy or clutter emails/marketing materials. This solves that problem.
• We used to a free QR code generator, but now you can generate a QR code straight from the shortened URL and track the analytics which the free sites didn't allow. It also updates with redirects so we're not wasting money on reprinting marketing materials.

TinyURL

Later Social, Canva, Zapier

At our company, we use Bitly for various purposes. Firstly, it helps us shorten long URLs, making them more manageable and shareable across different platforms. Secondly, Bitly provides valuable insights into the performance of our marketing campaigns by tracking link clicks, geographic location of clicks, and other essential metrics. This allows us to make data-driven decisions and optimize our campaigns for better results.

• Improvement in link tracking by 10 %
• Better decision making for campaigns

TinyURL

Hootsuite, BuzzSumo

We do a number of webinars and use Bitly to easily share the links on social media. It is also so much easier to use as a link on stories than the large zoom link. I also love how Bitly will tell who the Referrers were like email, Twitter, etc, the countries, and the number of clicks.

• Easy to remember urls.
• Easy to use.
• Easy to find total clicks and top referrers.

• We get more clicks to our webinars and giveaways because it is easy to use and remember.
• Reliable always, never had a problem with it not working.
• Can use it everywhere.

Bitly is one of the early URL shortener programs. I like being able to track all clicks over a limitless timeframe. I can always go to my Bitly dashboard and see the results of my shared URLs from AD campaigns, FB posts, and other content streams I push to.

Bitly is easy to use. The URL for seeing the metrics over time is also simply adding /# to the bit.ly link and there is your data.

I have created so many bit.ly links over time that I occasionally run into "unique" URL names conflicting with links I had already created.

Bitly is fast, complete, and provides excellent back-end reporting.

• Reporting
• Unique URL if needed
• Easy client access to link performance

• No real monetary impact, but using Bitly can provide a layer of accountability that clients appreciate.

It is helpful as it can provide a short address. This feature allows our customers to reach easily to our content. It also makes it easy to share and identify links. Also, if you want to create QR codes, Bitly will do the work for you. Bitly also provides a customer service address, which is a great tool to make your brand stand by itself and differentiate from your competition.

• It helps us by building a brand name.
• Our customers can identify our links elsewhere.
• QR feature makes this as an all in one service.

• Best content distribution.
• This has engaged content sharing.
• Our sales have grown.

TinyURL

LibreOffice, Calibre, GIMP