TrustRadius Insights for Bitly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Customizable links: Many users have praised the ability to customize links in Bitly, as it allows them to easily manage and identify each link. This feature prevents their URLs from getting lost in a sea of indistinguishable links.
Analytics insights: The analytics feature in Bitly is highly valued by users, as it provides valuable insights for each link created. Users appreciate being able to see the number of clicks, the source of visitors, and trends in traffic behavior, which helps them make data-driven decisions.
Searchability: Users find Bitly's searchability feature beneficial, as it allows them to easily find links by using keywords. This saves users time and effort when retrieving links that were used months ago.
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Bitly Reviews
6 Reviews
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I have used Bitly for sharing links on different social media platforms. It helped our team to track users through different links. It is easy to use. The custom links feature is also very helpful. Adding tags helped organize links for archival purposes. We have also used analytics data for learnings.
Pros
Creating user friendly, good looking and easy to remember links.
Getting total click data of custom links.
Tags feature helps to organise.
Cons
User interface needs to be improved for more smooth operation.
Box to Create Custom links should be more spacious.
Need to make improvement for exporting data.
Likelihood to Recommend
The custom links of Bitly are very helpful to understand the behavior of different types of users. How many people are actually visiting our site from different promotional campaigns can also be tracked very easily. But it is a bit difficult to analyze the data of old custom URLs on a very large scale which needs to be simplified.
Bitly is shortening URLs and has the ability to track the analytics of the page that anyone with your Bitly login can view. It also populates the thumbnail and relevant SEO information when sharing it on social media accounts. It is easy to use and has a free or premium option.
Pros
Tracking Analytics.
Ability to customize.
shorten URLS.
Cons
Add more SEO data areas.
Options for thumbnail updates.
More analytic data.
Likelihood to Recommend
It is always appropriate for any company or person trying to shorten URLs to make them more appealing visually and it tracks the data views and post page. Any company that needs to share posts to social media, this is right for them. The free option is available to anyone.
For our music media site, Bitly is crucial for being able to track downloads to let our clients and advertisers know click rates and such. We used to use an in-house script for download tracking and it was completely unreliable and possibly even a security risk. We have since completely shifted over to using Bitly as a solution.
Pros
Hosted links.
Short URLs.
Click count.
Custom URL notes.
Cons
I suppose it could offer more data for link tracking, but really, I'm pretty satisfied with it as-is.
Likelihood to Recommend
I run a prominent, niche music media site, and Bitly has become crucial to us for being able to track downloads to let our clients and advertisers know click rates and such. We use it for tracking free (and legal) song downloads and for tracking our hosted banner ad links. It might be a less appropriate service if the Bitly web link might seem spammy to some.
One of the tasks that our department is managing is sending out push notifications to the users and we use Bitly to track the amount of people who followed the CTA. We also use personalized Bitly links to provide customers links to our feedback page when providing customer support.
Pros
Personalized link: when we reply to user reviews on Google Play and App Store, we can’t provide clickable links. So it’s very important to create a link that is easy to remember and reproduce - and Bitly allows us to do it.
Bitly allows us to track the activity of the link during the course of time.
Cons
It’s actually hard to come up with something - Bitly has so many capabilities and is so easy to use!
Likelihood to Recommend
Create a pretty and memorable link: makes it look much more professional. You can than easily share it on public platforms.
Makes A/B testing of the content easier.
You can try using it for free and then decide if you want to upgrade and get extra features.
The marketing team has been using Bitly as a link shortener for use within social media posts for years. We did switch for a time to Google Shortener for awhile but with Google Shortener being discontinued, we've moved back to Bitly. Originally we probably used it to get around Twitter's character limit, although that's no longer relevant. However, being able to also track clicks and measure campaign performance later became more important. Also, there are a number of times when you need to share a link "offline" and being able to shorten a long link into a customized Bitly link that someone could remember is helpful.
Pros
Very easy to use. Anyone with even limited tech knowledge would be able to begin using the service from day one.
Managing and tracking links is very straightforward and offers you exactly what you need.
Can use for free and even without signing in, so it's very open and available to everyone.
Has been around long enough for it to be a trusted brand, so people feel secure in clicking on it.
Cons
The free version doesn't allow for branding so you may have some customer confusion
I sometimes suspect that it doesn't actually capture correct clicks; sometimes it feels like the data may be incorrect or missing.
Likelihood to Recommend
I chose Bitly years ago because it was one of the first URL shorteners available and initially was seen as the most reliable. Over time I've continued to use it because it fits my needs (which are minimal, admittedly) and out of habit and loyalty. I think it's perfect for small teams or even individuals as it provides a reliable service for free or low cost. I'm not familiar with their enterprise solutions so I can't speak to those tools and resources. It's a trusted brand that most moderately tech savvy people will recognize and trust.
I had previously used bit.ly in my job as editorial assistant at a weekly newspaper, to both shorten links for social media and to track the popularity of stories and their sources. It's intuitive and clean interface made it easy to use, and now in my own personal and freelance writing, I still use it for the same purpose.
It wasn't being used by my whole organization, but everyone in my department implemented it on my direction, and they were all happy with it. When new employees filled the roles, they continued using the service, in concert with Hootsuite, which planned posts.
Pros
Shortening links.
Tracking clicks.
Clean UI.
Cons
I would love if it interfaced with other sites more easily, like Twitter or Facebook.
It would be great if link names could be customized (maybe including the abbreviation of the publication or company).
Likelihood to Recommend
It's definitely well suited to editorial work, and tracking what's of interest to the general public. It's a pretty simple and straightforward service with good functionality and ease of use. I recommend it for simply shortening links easily. I could also see it being helpful to anyone in marketing or who works heavily in social media. It's an essential tool for any social media manager.
