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Bitly Reviews & Insights

Score8.3 out of 10

133 Reviews and Ratings

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Community insights

TrustRadius Insights for Bitly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

  • Customizable links: Many users have praised the ability to customize links in Bitly, as it allows them to easily manage and identify each link. This feature prevents their URLs from getting lost in a sea of indistinguishable links.
  • Analytics insights: The analytics feature in Bitly is highly valued by users, as it provides valuable insights for each link created. Users appreciate being able to see the number of clicks, the source of visitors, and trends in traffic behavior, which helps them make data-driven decisions.
  • Searchability: Users find Bitly's searchability feature beneficial, as it allows them to easily find links by using keywords. This saves users time and effort when retrieving links that were used months ago.

Bitly Reviews

3 Reviews
Marketing

Here's a bit About Bitly

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Bitly to shorten and manage the links used for social and email.

Pros

  • Serves as a central repository for links to our media page.
  • Shortens links, making them more manageable.
  • Provides metrics on link performance.

Cons

  • No personalization. Would prefer to utilize shortened link that includes our domain instead of those provided by Bitly.
  • Would be perfect if it could be installed on individual devices as opposed to visiting the Bitly site.

Likelihood to Recommend

Bitly is perfect for marketing purposes. We shorten links for social, SMS and email. You can store them and quickly check performance. Bitlinks may not make sense in industries where you are sending and receiving confidential or highly sensitive data, such as banking, insurance, etc., as there is no way to immediately tell whether it is safe to open. It is possible to preview the destination page prior to, however, I would steer clear of using them in those types of environments.
SG
Saryia Green
Marketing Coordinator in Marketing at 3SI Security Systems (Security and Investigations, 201-500 employees)
Vetted Review
Bitly
5 years of experience
View profile

Bitly is a must have tool for any digital marketer

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use Bitly to shorten links for social media or other marketing purposes. It turns a really long and hard to type or hard to remember hyperlink into a hyperlink that is easy to remember and easy to type. It's being used just within the Marketing department right now. It addresses the business problem of some links being difficult to communicate.

Pros

  • Shortens long links.
  • Easy to use.
  • Free.

Cons

  • I wish you could customize more within your shortened link
  • The "create a Bitly link" button should be bold and in the center of the page.
  • I would love a Bitly chrome extension.

Likelihood to Recommend

It's a great free tool that every social media or digital marketer should have saved in their Favorites. It takes long, hard to remember and hard to type hyperlinks, and transforms them into easy short links that you can use on social media and in marketing materials. It also tracks the number of clicks and engagements on that link.
DG
Debbie Gillum
Digital Marketing Specialist in Marketing at MedVet (Civic & Social Organization, 501-1000 employees)
Vetted Review
Bitly
2 years of experience
View profile

DO NOT USE Bitly before you read this.

Rating: 1 out of 10
Incentivized

Use Cases and Deployment Scope

Bitly shortened links are being used on our product labels. It allows customers to view product information related to their purchase.

Pros

  • Ease of Use

Cons

  • Unethical Company. They are holding an issue of ours hostage to get us to upgrade to enterprise level.
  • Horrible Customer Service - They do not care about their customers. No help was given to solve our problems.
  • Very Expensive - Compared to other solutions you are paying much more for Bitly. Also they only offer a complete solution at the highest paid tiers. We had an issue where we need to redirect a link and they would not allow us unless we upgraded to Enterprise level (Over $15,000 USD a year...)
  • Bad features - They've taken basic level features and hid them from standard paid tiers, forcing you to upgrade to fix your problems.

Likelihood to Recommend

If you're looking for a good link shortner where the team will help you with issues that come up, then stay away from Bitly. Unless you're willing to pay a massive amount for enterprise level then it's not worth it. Also I don't know why anyone would pay the enterprise level fees that they've set.
MS
Mego Salbashian
Founder & Ceo in Marketing at Be Herbal Inc. (Consumer Goods, 1-10 employees)
Vetted Review
Bitly
2 years of experience
View profile