BenchmarkONE Educational Services Reviews & Insights

Score3.3 out of 10

50 Reviews and Ratings

Community insights

TrustRadius Insights for BenchmarkONE are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Useful Campaign Tracking: Many users have found the software's ability to connect campaigns, deals, and other elements very useful, allowing for a holistic view of their marketing efforts and effective tracking of end-users.

Clear and Simple Reports: Users appreciate the simplicity and clarity of the reports generated by the software, making it easy to understand the data presented and make informed decisions. Several reviewers have mentioned this as a positive aspect.

Helpful Task Feature: The tasks feature is found to be helpful in following up with customers, ensuring that no customer falls through the cracks and helping users stay organized. Some users have specifically praised this feature for its effectiveness in task management.

BenchmarkONE Reviews

4 Reviews

Educational ServicesEducation Management2E-Learning1Professional Training & Coaching1

Hatchbuck is a winner.

Rating: 9 out of 10

April 4, 2015

Use Cases and Deployment Scope

We use Hatchbuck to send weekly emails to our mailing list. In addition, Hatchbuck sends a series of follow-up emails when someone expresses interest in our services.

Pros

Event driven emails. We provide a number of services and when potential customers access our website and inquire about one of those services, Hatchbuck sends follow up emails that assist those prospects in becoming customers. It also notifies us of someone's interest.
Event notifications. When someone clicks one of the links in our emails, Hatchbuck notifies us immediately so we can respond.
Customer Service. Whenever we have a question about how to do something or a potential new feature, the Hatchbuck team is very responsive. Often the "potential new features" have already been handled.
Ease of use. Hatchbuck is relatively easy to use and intuitive. Any issues or questions are easily handled by Customer Service.

Cons

Date driven emails. It would be nice to generate emails on a date (i.e. December 18th) or time of month (i.e. 3rd Thursday in November). The Hatchbuck team has told me that this suggestion is on their list of improvements.

Likelihood to Recommend

I was looking for something to replace Constant Contact and, for the most part, Hatchbuck was the one I chose. It provided more of what I wanted, integrated into our website easily and is very easy to use.

Timothy Beck

Founder in Corporate at The New You Academy, LLC (Professional Training & Coaching, 1-10 employees)

Vetted Review

1 year of experience

Hatchbuck - A Great Email Automation Platform for Someone Looking for a Simple and Straight-Forward Platform

Rating: 8 out of 10

March 31, 2015

Use Cases and Deployment Scope

Hatchbuck is being used by our sales and marketing team to both track leads and sales as well as being used for email automation and marketing to current customers and prospects. It solves the problem of tracking sales and automating the sales process while allowing us to dynamically segment our list.

Pros

Hatchbuck is great at email template creation.
Hatchbuck is great at responsive email designs.
Hatchbuck is great at tagging and segmentation.

Cons

Hatchbuck is missing some functionality in the automated marketing side in regards to list segmentation/management.

Likelihood to Recommend

Hatchbuck would be a great fit for someone looking to get a better understanding of their customers and their interactions with their site and easily targeting and marketing to specific segments, However it is missing some more advanced features and multiple condition based email marketing campaigns.

Nathan Hovinga

Web Master/Developer in Information Technology at Guidance Marketing LLC (E-Learning, 1-10 employees)

Vetted Review

1 year of experience

We don't speak about our business pre-Hatchbuck. Too painful.

Rating: 10 out of 10

March 30, 2015

Use Cases and Deployment Scope

We use Hatchbuck for everything from our top-funnel automated campaigns all the way through our tuition payment tracking. Our entire marketing, recruiting, and selection departments use this on a daily basis.

Pros

Newsletter / Email Marketing: Totally replaced MailChimp and added more features for us to leverage our newsletters.
Automated marketing that is super simple - helping us inform prospects and guide applicants through an application process automatically.
Integrating all steps of the relationship from fresh lead to confirmed customer.
Forms - Very easy to set up and implement forms and connect them to campaigns, deals, etc.

Cons

Reporting works on Hatchbuck, but making it more customized and robust is on their roadmap.
Having multiple pipelines if you have different sales cycles for different products would be a great improvement.

Likelihood to Recommend

The types of businesses that wouldn't have a clear use for Hatchbuck are limited in my mind - it's a very flexible platform that serves us incredibly well. Perhaps if you need automatic tracking of calls and emails (to and from), that might get challenging.

Derek F. Turner

VP of Operations in Professional Services at Grand Circus (Education Management, 11-50 employees)

Vetted Review

1 year of experience

Hatchbuck has been a Game Changer for the University at Albany executive Weekend MBA Program!

Rating: 10 out of 10

March 28, 2015

Use Cases and Deployment Scope

I've been using Hatchbuck since the middle of last year and it has literally been a game changer for me. It has enabled me to automate a lot of my recruiting, which has saved me a great deal of time and has made for a much more efficient and effective operation. I'm now able to communicate relevant content to my stakeholders on a regular basis, eliminating certain prospects from falling through the cracks. I also know clearly how many prospects I have in my sales funnel and exactly what stage they are at in the process. Night and day from my previous CRM!

Pros

The online forms capability has been amazing. I'm able to connect my landing page to Hatchbuck and a prospect's information is automatically transferred into a record, eliminating data input time, once they click submit.
I use the campaigns feature quite a bit. In fact, I'm running 12 now and will be developing a few more.
Notifications and Tasks. Notifications have been important to me by letting me know when prospects hit a certain threshold or level of interest. Once notified, I can follow up with. Tasks enable me to connect with certain people in meaningful ways to enable we keep their top of mind awareness.
It took me a few months but I also use the Deals feature. I established quite a few stages for each deal and I'm able to track how many "hot" prospects I have and where they are in the sales funnel. I didn't have this capability before I started using Hatchbuck.

Cons

They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
The onboarding process was a bit bumpy and took much longer than expected.

Likelihood to Recommend

It is very easy and intuitive to use and I think is best suited to a smaller company. Although it suits my needs quite, quite well, I'm not sure how its functionality would translate into a larger company with more complex operations. A company may want to ask about Hatchbuck's reporting function, which may not be robust enough for some.

Donald G. Purdy, M.A.

Director, School of Business' Weekend MBA Program at University at Albany (Education Management, 1-10 employees)

Vetted Review

1 year of experience

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Hatchbuck has been a Game Changer for the University at Albany executive Weekend MBA Program!

Rating: 10 out of 10

March 28, 2015

Use Cases and Deployment Scope

Pros

The online forms capability has been amazing. I'm able to connect my landing page to Hatchbuck and a prospect's information is automatically transferred into a record, eliminating data input time, once they click submit.
I use the campaigns feature quite a bit. In fact, I'm running 12 now and will be developing a few more.
Notifications and Tasks. Notifications have been important to me by letting me know when prospects hit a certain threshold or level of interest. Once notified, I can follow up with. Tasks enable me to connect with certain people in meaningful ways to enable we keep their top of mind awareness.
It took me a few months but I also use the Deals feature. I established quite a few stages for each deal and I'm able to track how many "hot" prospects I have and where they are in the sales funnel. I didn't have this capability before I started using Hatchbuck.

Cons

They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
The onboarding process was a bit bumpy and took much longer than expected.

Likelihood to Recommend

Donald G. Purdy, M.A.

Director, School of Business' Weekend MBA Program at University at Albany (Education Management, 1-10 employees)

Vetted Review

1 year of experience