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Authoritas

Score7 out of 10

27 Reviews and Ratings

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What is Authoritas?

Authoritas (formerly Analytics SEO) is a search engine optimization platform from the Swedish company of the same name, intended to provide a comprehensive SEO solution with features like keyword analysis, site audit with a web crawler built to emulate search engines to root out site issues, integration with data and analytic platforms to aid in strategic analysis, backlink analysis and tools for campaign benchmarking and content marketing improvement.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Authoritas has to offer, as determined by TrustRadius' reviewers.
Based on 27 ratings of Authoritas's features
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Top Performing Features

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

    Category average: 7.2

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

Areas for Improvement

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.3

Reviews

What users are saying about Authoritas.
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SEO tool from the UK.

Incentivized
Verified User
Consultant in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

Authoritias is used for SEO research and competitor analysis. Has a good amount of features such as rank tracking, keyword analysis, market/technical analysis, content, link data, author discovery, and tasks. Ok UI/UX. I think it could be better. The accuracy and speed of the tool might not be as good as those of the competitors.

Pros

  • Web stats.
  • SEO stats.
  • Technical SEO.
  • On page SEO.

Cons

  • Better UX.
  • Speed and mobility.
  • More website allotment.

Return on Investment

  • Neutral.
  • Keyword info.
  • Web traffic info.
  • Technical info.

Usability

Alternatives Considered

Serpstat, AccuRanker and DinoRANK

Other Software Used

Serpstat, DinoRANK, AccuRanker

My secret weapon, a fantastic tool, reliable, great support and always innovating

Incentivized
Craig Connelly
Director at Craig Connelly Digital Marketing (1-10 employees employees)

Pros

  • SERP
  • Keyword search intent (Is it a buying keyword research etc.)
  • Visibility i.e. how may clicks can they expect from the ranking positions.
  • Competition analysis unlimited!

Cons

  • UX is quite challenging
  • Needs to be responsive so it fits all screens
  • Quick analysis of competition would be good

Return on Investment

  • Very good ROI
  • Great for tracking, etc.
  • Been a great investment

Alternatives Considered

SE Ranking

Other Software Used

Xero, Google Analytics, Google Search Console

Great for the Price, with Great Capabilities

Incentivized
Nathan RichardsonView profile
SEO Specialist in Marketing at BambooHR (201-500 employees employees)

Pros

  • Keyword Research.
  • Backlink Profile Analysis.
  • Gap Reports.

Cons

  • Crawling.
  • Brand Mentions.
  • Analysis Tools.

Return on Investment

  • Provides great capabilities for the price.
  • Awesome for SEO beginners.
  • Not amazing for SEO experts.

Other Software Used

SEMRush, Majestic SEO, Ahrefs Site Explorer