AppsFlyer Reviews & Insights

Name: AppsFlyer
Rating: 6.4 (122 reviews)

Score6.4 out of 10

122 Reviews and Ratings

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Community insights

TrustRadius Insights for AppsFlyer are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Recommendations

Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.

AppsFlyer Reviews

31 Reviews

Marketing

Good MMP with many useful features

Rating: 7 out of 10

Incentivized

December 3, 2024

Use Cases and Deployment Scope

As the UA manager, AppsFlyer is a crucial part of my day to day work. We use to track the performance of several channels and rely on the SSOT report to avoid discrepancies in the data. With the raw reports, we are able to track events on a granular level, such as keywords, and this has been very valuable to ASA campaigns.

Pros

Useful raw data reports
Partner integration
SSOT

Cons

Customer service
UI ease of use
Too short period for retroactive raw data reports

Likelihood to Recommend

Mobile App performance attribution across channels, fraud prevention, deep linking, any complex attribution needs (campaigns across many channels, many GEOS, etc.).

You probably don't need AppsFlyer if you are not running multi channel campaigns, if you have only very basic analytics needs, and if you have a limited budget (as AppsFlyer can be costly).

Paula Helin

UA Manager in Marketing at Musopia Apps (E-Learning, 11-50 employees)

Vetted Review

6 years of experience

View profile

AppsFlyer keeps our apps flyin!

Rating: 8 out of 10

Incentivized

October 8, 2020

Use Cases and Deployment Scope

AppsFlyer is being used across our entire organization, which includes 17 total television stations. AppsFlyer has helped our stations track their app downloads and most helpful placements with deep linking on their sites. Additionally, we are able to attribute paid marketing dollars and see the value of our app users.

Pros

Customer service
Attribution
User-friendly reporting dashboard
Universal links

Cons

Uninstall tracking
Inaccurate reporting at times
Pricing

Likelihood to Recommend

AppsFlyer is well suited for app attribution.

Verified User

Manager in Marketing (Broadcast Media company, 5001-10,000 employees)

Vetted Review

1 year of experience

A Beginner's Review

Rating: 5 out of 10

Incentivized

October 6, 2020

Use Cases and Deployment Scope

We are utilizing Appsflyer as our single source of truth for attribution. We are levering Appsflyer to pull in conversions across multiple social and programmatic platforms. It solves for attribution overlap and duplication and gives credit where due.

Pros

Creating attribution tags
Integrating new platforms
Easy to use UI

Cons

Deeper programmatic partner integrations
Pulling reporting is confusing
Adding perimeters and macros should be automated per platform

Likelihood to Recommend

AppsFlyer is best for e-comm advertisers but not well suited for branded awareness

Verified User

Director in Marketing (Entertainment company, 51-200 employees)

Vetted Review

2 years of experience

Good choice for startups

Rating: 8 out of 10

Incentivized

September 9, 2020

Use Cases and Deployment Scope

I use AppsFlyer mainly for marketing campaigns. Our business uses both iOS and android and we wanted an easier way to direct our customers to the download page and at the same time have a single tool tracker for all our social media accounts.

Pros

Integrating our social media pages was easy.
I can see an overview of our marketing performance in one platform.
It's easy to track the campaigns and KPIs through AppsFlyer.

Cons

Deep linking and getting better user attributes
Making the platform more user-friendly and easy to understand at a glance

Likelihood to Recommend

This is suited for companies that are doing several campaigns across different platforms and want to track performance effectively.

Kathleen Lara

Data Analyst in Marketing at REBEL App (Information Technology & Services, 1-10 employees)

Vetted Review

1 year of experience

View profile

AppsFlyer is a best-in-class MMP

Rating: 8 out of 10

Incentivized

September 4, 2020

Use Cases and Deployment Scope

Appsflyer is used only in the marketing department to measure paid media across 3 apps. It addresses the business problem of app attribution, profitability measurement and reporting, fraud/brand safety protection, and consumer experience with deep linking.

Pros

Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

Cons

The AppsFlyer dashboard is rather basic and requires a lot of elbow grease to get to a productive output. It can, of course, be customized precisely to your needs, but at an incremental cost.

Likelihood to Recommend

AppsFlyer has majority market share in the MMP space for a reason—they're a top technology and service provider. I think they're well suited for any app that is looking to profitably grow and scale.

Verified User

Supervisor in Marketing (Newspapers company, 1001-5000 employees)

Vetted Review

2 years of experience

AppsFlyer is a great tool for analytics

Rating: 9 out of 10

Incentivized

September 4, 2020

Use Cases and Deployment Scope

We use AppsFlyer to analyze the promotions and advertisements for our mobile applications. It is being used across our entire organization but specifically within marketing to better target and engage with our consumers. This application addresses the need to better understand what is effective in reaching our customers, what they are already doing to find our products, why they are more likely to install the apps, etc. We are also able to look at historical data to discover trends and patterns to better understand and create a strategy for the future.

Pros

Historical data.
Data visualization.
Track multiple products.

Cons

Filtering irrelevant data
Better demographic info
Clearer discrepancy between different mediums on visuals.

Likelihood to Recommend

AppsFlyer is a fantastic application for Marketing and Analytics departments to look at historical data to discover trends and patterns. It is great to observe how customers are finding the products, which makes them more likely to interact, etc. Because it is so well equipped with a wide array of analytical tools, it is less equipped for individuals with fewer data analytics experience who are more searching for the basic tools.

Verified User

Employee in Marketing (Online Media company, 11-50 employees)

Vetted Review

1 year of experience

AppsFlyer has become a key part of our marketing analysis and offers valuable insights.

Rating: 9 out of 10

Incentivized

September 3, 2020

Use Cases and Deployment Scope

Our marketing and product teams are using AppsFlyer to track attribution for our paid channels including Search Ads, Facebook, etc. We are able to attribute app installs and monitor user engagement and events through the dashboard. We also use it to track referral campaigns through the OneLink product. It helps us with marketing analytics and retention data.

Pros

Integration with Advertising Partners i.e. Facebook
Marketing Attribution
OneLink link tracking

Cons

Integration with Apple Search Ads isn't fully accurate.
Setting up in-app purchase tracking can be difficult (requires developer work).

Likelihood to Recommend

AppsFlyer is a good platform to use for small scale app companies to track ad performance and user engagement across all channels. It was a great way of seeing all our user aggregate data on one dashboard. It's less useful for detailed product analysis, such as user-level behavior and event tracking.

Verified User

Employee in Marketing (Consumer Services company, 1-10 employees)

Vetted Review

Transparent and Affordable Experts

Rating: 9 out of 10

Incentivized

September 2, 2020

Use Cases and Deployment Scope

AppsFlyer was purchased and is being managed by our digital department. AppsFlyer was recommended for attribution by both the Adobe Experience Cloud and Google Marketing Cloud because of the ever-changing landscape mobile attribution. AppsFlyer helps us attribute marketing spend and effort for our mobile apps easily. They build and maintain the relationships with 3rd-party advertising platforms to automatically attribute installs allowing us to focus more on our product offering than tracking issues.

Pros

Mobile Attribution
Customer Service
Easy Dashboards and Reports
Adapting to Industry Changes

Cons

Invoices only available upon request
Have to create multiple "apps" for testing
Separate reporting area for iOS and Android

Likelihood to Recommend

So far AppsFlyer seems to be well suited for small or large companies based on pricing and features. AppsFlyer had the most transparent pricing structures compared to others which we greatly appreciated. Easy attribution and integrations along with outstanding customer service.

Verified User

Manager in Marketing (Non-profit Organization Management company, 10,001+ employees)

Vetted Review

1 year of experience

Great product!

Rating: 7 out of 10

Incentivized

August 31, 2020

Use Cases and Deployment Scope

We use this for attribution, spend, cost aggregation, and fraud detection. It used to understand which partners drove which traffic, how much money is being used on each channel, and what the ROI is. It's a great platform to see which partners should have more of our budget as well as understand which ones have legitimate/non-fraudulent traffic. Protect360 is great for resolving fraud disputes off the bat and it is used by many departments.

Pros

Attribution
Cost aggregation
User-level cohorting

Cons

Technical functionality
iOS14 preparation
Dashboard usability

Likelihood to Recommend

AppsFlyer is well suited to cost aggregation across a large set of partners, and user-level cohorting. We can cohort users based on a device/user level, which is great for calculating LTV.

It is appropriate for looking at ROI/cost-aggregation and budgeting on a monthly basis. We are able to see everything on a daily/monthly/weekly basis and do revenue planning. It's a great tool but the user interface could use some work in terms of small functional issues to view reporting.

Verified User

Manager in Marketing (Marketing & Advertising company, 51-200 employees)

Vetted Review

2 years of experience

AppsFlyer: Best MMO for digital marketers

Rating: 10 out of 10

Incentivized

August 30, 2020

Use Cases and Deployment Scope

We use AppsFlyer as our main attribution partner for all our cross-platform marketing efforts but it's used across the whole company. It's INCREDIBLY helpful to marketing and our department to sort through all the attribution data and confirm what we see on each individual dashboard, looking at CPI rate for our app downloads, and also looking at factors like ARPU and retention.

Its plug-n-play features for integrating with new marketing channels are seamless as well. I have no dev background but can figure it out easily.

Pros

Mobile download attributions
Retention insights
ARPU insights

Cons

Visualization of charts
Explanation of metrics

Likelihood to Recommend

I really enjoy using AppsFlyer. It's helpful, easy to use, and solves the main problems of attribution that are otherwise a nightmare to sort through. Once it's in the app SDK, it's like Google Tag Manager--simple to integrate with other marketing partners and acquisition channels no problem.

Kyle Ev

Social Media Marketing Coordinator in Marketing at Groovo (Online Media, 11-50 employees)

Vetted Review

4 years of experience

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