AppsFlyer Professional, Scientific, and Technical Services Reviews & Insights

Name: AppsFlyer
Rating: 6.4 (122 reviews)

Score6.4 out of 10

122 Reviews and Ratings

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Community insights

TrustRadius Insights for AppsFlyer are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Recommendations

Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.

AppsFlyer Reviews

16 Reviews

Professional, Scientific, and Technical ServicesInformation Technology & Services2Marketing & Advertising14

Appsflyer - Comprehensive Mobile Attribution and Marketing Analytics Powerhouse.

Rating: 8 out of 10

Incentivized

July 5, 2024

Use Cases and Deployment Scope

It helps in insights for attribution for marketing and detailed analytics for user behaviors for retention and monetization.

Pros

Attribution for user tracking platforms.
Reporting
Deep linking features of Appsflyer are useful.

Cons

Appsflyer SDK integration compatibility.
Appsflyer support.

Likelihood to Recommend

It is well-suited for mobile apps in the gaming and e-commerce industry. It is less appropriate for websites-only businesses and cost-effective businesses.

Verified User

Professional in Quality Assurance (Information Technology & Services company, 10,001+ employees)

Vetted Review

8 years of experience

Great Performance Tracking

Rating: 9 out of 10

Incentivized

February 1, 2022

Use Cases and Deployment Scope

Appsflyer is our current main tool for two main objectives. The first one is the attribution model for User Acquisition campaigns, and the second is the sharing of quality information related to the aforementioned campaigns. We use it to set the key values and objectives of each campaign and keep a good tracking of its performance in each media.

Pros

Mobile attribution
Fraud protection
Scalability

Cons

Web tracking
Privacy

Likelihood to Recommend

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

Verified User

Manager in Product Management (Marketing & Advertising company, 51-200 employees)

Vetted Review

1 year of experience

Good choice for startups

Rating: 8 out of 10

Incentivized

September 9, 2020

Use Cases and Deployment Scope

I use AppsFlyer mainly for marketing campaigns. Our business uses both iOS and android and we wanted an easier way to direct our customers to the download page and at the same time have a single tool tracker for all our social media accounts.

Pros

Integrating our social media pages was easy.
I can see an overview of our marketing performance in one platform.
It's easy to track the campaigns and KPIs through AppsFlyer.

Cons

Deep linking and getting better user attributes
Making the platform more user-friendly and easy to understand at a glance

Likelihood to Recommend

This is suited for companies that are doing several campaigns across different platforms and want to track performance effectively.

Kathleen Lara

Data Analyst in Marketing at REBEL App (Information Technology & Services, 1-10 employees)

Vetted Review

1 year of experience

View profile

Great product!

Rating: 7 out of 10

Incentivized

August 31, 2020

Use Cases and Deployment Scope

We use this for attribution, spend, cost aggregation, and fraud detection. It used to understand which partners drove which traffic, how much money is being used on each channel, and what the ROI is. It's a great platform to see which partners should have more of our budget as well as understand which ones have legitimate/non-fraudulent traffic. Protect360 is great for resolving fraud disputes off the bat and it is used by many departments.

Pros

Attribution
Cost aggregation
User-level cohorting

Cons

Technical functionality
iOS14 preparation
Dashboard usability

Likelihood to Recommend

AppsFlyer is well suited to cost aggregation across a large set of partners, and user-level cohorting. We can cohort users based on a device/user level, which is great for calculating LTV.

It is appropriate for looking at ROI/cost-aggregation and budgeting on a monthly basis. We are able to see everything on a daily/monthly/weekly basis and do revenue planning. It's a great tool but the user interface could use some work in terms of small functional issues to view reporting.

Verified User

Manager in Marketing (Marketing & Advertising company, 51-200 employees)

Vetted Review

2 years of experience

If you're an indie developer looking to grow then AppsFlyer is the way to go for your attribution needs

Rating: 8 out of 10

Incentivized

August 26, 2020

Use Cases and Deployment Scope

We run numerous ads across platforms like TikTok, Snapchat, Facebook & Search Ads. We wanted to track our ad spending and see what campaigns were profitable and what was not profitable. Integrating AppsFlyer has helped us greatly with that. They also sync with other tools we are we using, such as RevenueCat & SearchAds.

Pros

Track installs
Track ROI
Track campaigns

Cons

Does not allow custom integration manually for post backs.
Fetching the reports sometimes takes much longer than expected.
Keywords report need to be fetched within 30 days.

Likelihood to Recommend

They've been very startup-friendly in terms of budget and it's exactly what we are looking for. The price points are crystal clear. For an app developer looking to start paid advertising, they definitely need an attribution which is where AppsFlyer comes in handy to integrate with. Viewing the attribution has helped us focus on optimizing our campaign and getting a better ROAS.

Arfan Chaudhry

Founder in Marketing at Black Ace Media (Marketing & Advertising, 1-10 employees)

Vetted Review

1 year of experience

View profile

AppsFlyer is a great tool for mobile attribution

Rating: 9 out of 10

Incentivized

August 21, 2020

Use Cases and Deployment Scope

We use AppsFlyer in order to check campaign data for our clients. We also use the AppsFlyer platform in order to set up new media sources for our clients. It is very easy to use and we're very happy with the support they have.

Pros

Creating tracking links
Showing campaign info
Setting up new media sources

Cons

More detailed campaign info
Creative information

Likelihood to Recommend

It is well suited if you have an app and you need an easy way of tracking installs, in-app events and attribution by the different media. I would recommend it if you have a well-established app.

Verified User

Engineer in Product Management (Marketing & Advertising company, 11-50 employees)

Vetted Review

1 year of experience

AppsFlyer: Honest review

Rating: 9 out of 10

Incentivized

August 19, 2020

Use Cases and Deployment Scope

We are currently using the software to monitor fraud as well as track all activity and attribution for our partners. The software provides tracking links which we use and append for our clients. The software is also used to track revenue and spends.

Pros

Easy to obtain information quickly on the dashboard.
Easy to get your links and they are already appended.

Cons

We don’t believe that the freight tool, Project 360, captures or flags accurately, and in some cases, marks fraudulent activity where it is not appropriate.
The exporting of reports can be more streamlined and user-friendly.
It would be good if you can customize your homepage or overview layout more.

Likelihood to Recommend

Overall, we think of Appflyer as a good attribution platform, and if they are able to keep it concurrent and up-to-date, we would have no problem using it for all of our activity.

Verified User

Account Manager in Marketing (Marketing & Advertising company, 51-200 employees)

Vetted Review

2 years of experience

Appsflyer : The Most Versatile Attribution Platform

Rating: 8 out of 10

Incentivized

August 18, 2020

Use Cases and Deployment Scope

Appsflyer is being used by the Sales & Marketing team. The company I worked for specialize in mobile app acquisitions by connecting publishers & direct advertisers. It solves attribution tracking for mobile app systems, from installs, purchases, and any actions that a user would perform in an app.

Pros

Data export. Cohort data is available.
Dashboard view that is very easy to use.
Cost attribution to each partner.

Cons

The time it takes to download reports, a lot of the time if the file is too big, it then won't produce the reports.
Price. I heard a lot of mobile app clients has to pay very high price to use Appsflyer as their attribution.
Customer service. It takes a while to hear from them. I believe Customer service is based in Israel.

Likelihood to Recommend

Well suited for a BIG team of user acquisitions. The reporting layout helps to make optimization faster. Protect 360 is also a very good system to use for combatting fraud. Less appropriate for a small team of user acquisitions/small companies. The monthly fee is high.

Verified User

Manager in Sales (Marketing & Advertising company, 51-200 employees)

Vetted Review

4 years of experience

The pros & cons of AppFlyer's attribution and how it stacks up to its competitors

Rating: 8 out of 10

Incentivized

August 18, 2020

Use Cases and Deployment Scope

We're using it as an attribution platform to help verify when traffic converts into app installs and post-install events. It's used by the Marketing and Media Buying department. Without it, we can't prove to our advertisers that we're helping their growth. AppsFlyer allows for our marketing to be measurable and scalable. It also helps identify fraudulent inventory to help lower costs.

Pros

They allow for any event to be attributed within specific ranges.
They have an excellent fraud protection suite in Protect 360.
They account for cohorted data pretty well.

Cons

Protect360 should come included, instead of as an added fee.
Visually seeing cohorted data should be as easy as Adjust's.

Likelihood to Recommend

Mobile attribution is a necessity with any app that wants to grow its user base. Without the data provided by AppsFlyer and other MMPs, you simply can't know with any level of certainty if what you're doing is driving true growth. You also don't know which channel is responsible for this growth. This is far superior to TV or Radio advertising where you have no true way of knowing if the uplift in users was associated with your advertising spend.

Nathan Levin

Founder & CEO in Marketing at Mobile UA Ltd. (Marketing & Advertising, 1-10 employees)

Vetted Review

4 years of experience

View profile

AppsFlyer Review

Rating: 8 out of 10

Incentivized

August 17, 2020

Use Cases and Deployment Scope

AppsFlyer is mostly used in my organization for attribution and fraud detection across all marketing departments. Most other business needs are covered by other solutions as far as I know. As a UA manager, those are 2 main features I'm using in AppsFlyer in my day-to-day work.

Pros

Protect360 is a very good and easy to use product. It saves us money, contributes to making our data cleaner. Hence, we make better marketing decisions and it is easy to export and share a report with our partners.
I used many MMPs in the past, but as far as I know, AppsFlyer is the one with the least issues.
AppsFlyer is more user friendly, therefore the UX is better on AppsFlyer than the other MMPs.

Cons

AppsFlyer doesn't pass costs on CPE campaigns and it is not possible to inject the costs in at the site ID level.

Likelihood to Recommend

AppsFlyer for us is mainly an attribution solution and it answers our needs. If AppsFlyer had a better dashboard and we could eliminate our dashboards, that would be great. I'm always looking for a 360 solution so I won't have to use so many different tools in order to get everything I need.

Verified User

Employee in Marketing (Marketing & Advertising company, 501-1000 employees)

Vetted Review

4 years of experience

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