#1 most frequent
United States of America
100.0%2 installations of 2
What is Apple iAd?
Apple's iAd is a mobile advertising and app-monetization solution.
Categories & Use Cases
Product Demos
Nice for awareness and ad placements.
Use Cases and Deployment Scope
For our organization, we use Apple iAd to facilitate traffic to our appeals for donations for the foundation. This allows ad-based applications on the iOS store to show our ad and refer people to our website, which helps our set and drives up traffic. It addresses the need for donations and awareness for our small non-profit here in New York.
Pros
- Driving traffic to our website.
- Increasing donations based on people viewing our ad.
Cons
- The UX (user interface) could be stronger.
- The original platform is discontinued and had easier functions.
- Simplify the process of approval.
Most Important Features
- Ad placement.
Return on Investment
- Positive ROI is that our ads increase our donations during giving seasons (Oct.-Dec).
- Negative is when we want to use this service during other times; sometimes we don't make what we spent on the ad back, making our ROI negative.
A must for iOS market
Use Cases and Deployment Scope
I use Apple iAd to set up the Apple Search ads for my company. We mostly use Apple iAD for targeting iOS users for the app install campaigns as this platform, also called Apple Search Ads, is a great tool to target iOS users. Besides, this platform has a great reach and cheaper price compared to other platforms where we run ads to target iOS devices.
Pros
- iOS device targeting
- Campaign set up
- Keyword level bidding
- Negative keywords
Cons
- Attribution reporting
- integration with Firebase and other mobile measurement partners
- Slow platform
Most Important Features
- keyword level bidding
- targeting iOS users
- Ease of campaign set up
Return on Investment
- Ease of scaling the campaigns
- High retention rate
- high LTV of the users
Alternatives Considered
Google Ads
Other Software Used
Pinterest for Business, TikTok for Business, Shopify Plus
Apple Search Ads review
Use Cases and Deployment Scope
We use it in our company to set up Apple Search Ads campaign on behalf of our clients. We manage all of our clients Apple Search Ads campaigns using the ASA business center. We create logins, set up campaigns, and then analyse results and set up targets. And then we deliver the results to the client. We use ASA with the Appslflyer connection generally
Pros
- Setting up campaigns
- Easy of use
- Excelent connection with apple ecosystem and attribution
Cons
- Reporting
- Very slow platform
- It is slow and complex to use
Most Important Features
- We have one more channel to sell
- Very easy to post ads
- Doesn't require a tech team to set it up
Return on Investment
- We could scale some apps
- Not all apps works
- If bidding for the wrong keyword, can bring you lots of installs but high uninstall rate
iRecommend iAd
Pros
- Potential to develop entirely new creative content to impress existing proof points on a target audience.
- Use of intuitive device features that help bring creative content to life in a relevant way.
- A compelling platform upon which to repackage and represent existing creative.
Cons
- There were certain features of the mobile devices we weren't able to access, such as vibration, which could've enhanced the overall user experience.
- The development process could've been more streamlined for creatives and marketers not intimately familiar with the platform.
- More functionality in the initial banners could've resulted in increased engagement.
Return on Investment
- Engagement with the content we created surpassed expectations, equating our product with a worthy expenditure of time.
- Time spent with the content we created allowed for additional opportunity to express our messaging.
- As far as I know, there was no negative impact.
Alternatives Considered
AdMob
Creating ads becomes much easier with Apple iAd
Pros
- Animations with great performance
- Better integration with Apple ads platform
- The workflow is really straightforward and the learning curve is basic
Cons
- It could have a better user interface
- Could be simpler to test the ads
- The workflow of prototyping and delivery could be improved, since we work with other developers and it could allow us to share between different computers (like project versioning)
Return on Investment
- We could deliver more, so it helped improve the business
- Clients got more with better results, since it's a Apple solution so it prevents possible bugs
- Since it's easy to learn, every developer and designer could help us in the process
Other Software Used
CloudFlare, DreamHost, Yoast Wordpress SEO Plugins, WordPress, Media Temple IaaS Cloud, Visual Studio IDE, Google Hangouts, Skype, Slack, Parallels Desktop