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AppFollow

Score8.2 out of 10

5 Reviews and Ratings

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What is AppFollow?

AppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features AppFollow has to offer, as determined by TrustRadius' reviewers.
Based on 5 ratings of AppFollow's features
View all features

Top Performing Features

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.8

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

  • Mobile SEO

    The tool helps optimize your website for searches done on mobile devices.

    Category average: 8.4

Areas for Improvement

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

    Category average: 8.3

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.8

Reviews

What users are saying about AppFollow.
View all reviews

Great tool for organic growth

Incentivized
Nika GrigorevaView profile
Performance Marketing Manager, ASO and search in Marketing at MoCo Media (11-50 employees employees)

Pros

  • Monitor app performance across markets and keyword ranking
  • Tool for reviews and customer support
  • Tool for app page optimization

Cons

  • Analytic tool for organic traffic
  • Add more countries
  • App Featuring for Google Play

Return on Investment

  • AppFollow helps to improve organic growth for the App Store and Google Play.
  • AppFollow helps to measure organic traffic.

Other Software Used

App Annie, Braze

AppFollow delivers way more value than a free version should (integrations, reports, keywords, tracking, etc.)

Incentivized
Sam LepakView profile
Head of Digital Marketing in Marketing at YachtLife (11-50 employees employees)

Pros

  • One of AppFollow's core features is their keyword rankings. With both our Android and iOS app I'm able to view the keyword and position of our app for that keyword. I'm also able to toggle the dates and see the history positioning. Not only is this available for US app stores but global app stores. This is extremely helpful when A/B testing.
  • Another key feature to AppFollow is their integrations. Being able to integrate AppFollow with Slack has been extremely helpful. With this integration, we are able to see reviews in real-time and respond to them right from Slack.
  • We don't check AppFollow every day. With that said, it's important for us to get daily and weekly reports from AppFollow about our ASO performance. You can easily check which reports you would like, how often, and where to in a matter of seconds.

Cons

  • Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
  • I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.

Return on Investment

  • Being that we use the free plan, AppFollow has helped us track ASO metadata A/B tests with tracking keyword positions over time. This has made a huge difference for us increasing our MAU and average download volume by 20% +.
  • As a concierge service, our clients expect a 100% user experience every time they visit our website or apps. Being able to client feedback via app store reviews and responding to them in a timely manner is extremely vital for us to being able to consistently provide that experience. We've had times a user reports a bug on the app store review and we are able to contact them resolve the issue and go in and fix the problem right away.

Alternatives Considered

App Annie

Other Software Used

Branch, Google Analytics, Unbounce, Serpstat, Google Ads (formerly AdWords)

A better solution for responding to, monitoring, and reporting your reviews.

Incentivized
Verified User
Manager in Customer Service (51-200 employees employees)

Pros

  • Imports reviews to Zendesk.
  • Provides date specific reporting.
  • Allows you to quickly see positive and negative reviews.
  • Allows you to track how your responses are affecting your review score.

Cons

  • Connecting with Zendesk and getting started can be a bit confusing.
  • The interface can be hard for a new client to navigate.

Most Important Features

  • Zendesk Integration
  • Review Change Tracking

Return on Investment

  • Increased efficiency.
  • Allows us to respond to reviews faster.
  • Allows us to target negative reviews when an update is made.

Other Software Used

Zendesk Explore, Zendesk Guide, Zendesk Support Suite, Slack, Playvox