Don't let your PMs get hold of Appcues. They will stop making intuitive products and let Appcues do all the work!
Pros
- It is effortless to create flows and test them out in real-time instead of implementing them on production and then doing so.
- It provides insightful analytics of how users behave and interact with your flows which helps you change them to maximize impact.
- Segmentation has never been easy. You can get into the nitty-gritty and target each user separately.
Cons
- I wish the survey had more options other than NPS. In that as well, we miss conditional branching options.
- If somebody inadvertently skips a step, there is no option to provide a list of steps in the flow to the user from which they can choose to start their tour again.
- I feel that many more features can be introduced in the theming of banners and pop-ups.
Most Important Features
- Based on the plan that users sign up for, we can take them through different flows suitable for them instead of just showing a general walkthrough for everything.
- The fact that you don't need coding skills to program all the flows. After your tech team has integrated Appcues with your website or SaaS platform, any non-tech person can go wild with their creativity.
- The surveys that we conduct through Appcues help us gauge customer satisfaction and track it periodically to improve it.
Return on Investment
- Because of automated onboarding, no longer human resources go into giving online demos to our clients. Appcues takes care of this for us.
- Based on flow analytics, we have understood the features or product steps in which users get confused and thus require rework or improvement.
- Appcues is so great at what it does that our product managers have to stop putting in the effort to create intuitive products in the first place!
Alternatives Considered
Whatfix
Other Software Used
Zoho Campaigns, Microsoft Teams, OneDrive
