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Animoto

Score8.7 out of 10

16 Reviews and Ratings

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What is Animoto?

New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.

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Reviews

What users are saying about Animoto.
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Best Option for First-Time Video Editors

Incentivized
Mitchell TerpstraView profile
Copywriter + Marketing Strategist in Social Media at Indiana Design Consortium (11-50 employees employees)

Pros

  • Very quick learning curve compared to software like iMovie.
  • Music library makes it easy to add background music.
  • Allows you to add/change overall aesthetic, fonts, transitions, etc. very quickly with almost no know-how.
  • Also includes stock image library for when user doesn't have a good image/video clip on hand.

Cons

  • Placement of text on videos is too limited--placement options don't always work well with images, video behind it.
  • Limited arrangement of images (various grid options for multiple photos) doesn't always work well for every video.
  • Sometimes you're wishing there were more user-control over individual transitions or animations of elements within a frame.

Return on Investment

  • Hundreds of thousands of views for our brand clients on social..
  • Great attention-grabber and ambiance setter when played on large screens at expos/tradeshows.
  • Generated increased sales for a number of snack clients.

Alternatives Considered

iMovie

Other Software Used

Microsoft Powerpoint, iMovie, Adobe Stock

Boost Marketing with Animoto

Incentivized
Rekha SinghView profile
Social Media Marketing Manager in Marketing at Tender IT Solution (11-50 employees employees)

Pros

  • It uses less RAM memory.
  • No additional download is required for this online video editor
  • Good for beginners so certification is required

Cons

  • As it is online so sometimes it lags but I think in future updates this problem will be solved
  • limited editing features that sets boundary for us.
  • Its premium version has more features but it is quite expensive

Most Important Features

  • Uses Less Ram Memory
  • Can be taught to anyone easily
  • Good music library.

Return on Investment

  • we created many video clips that deliver the exact message we want to the audience leads to more business and more profits for us.
  • Good for beginners to start making their own videos
  • free version of this software put watermark while exporting videos.

Alternatives Considered

iMovie

Other Software Used

Camtasia, iMovie, Adobe After Effects

Animoto makes you look like a pro video producer!

Incentivized
Allison ChaneyView profile
Chief Digital Training Officer in Marketing at Boot Camp Digital (1-10 employees employees)

Pros

  • Online editor, no download required.
  • Music library to add sound to your video.
  • User friendly tools in the interface.

Cons

  • Templates are somewhat limited.
  • Editing features have limits.
  • Watermark appears on free version.

Return on Investment

  • It's had a positive impact in that it saves a ton of time in creating nice video that looks professional.

Alternatives Considered

Camtasia

Other Software Used

Canva, Camtasia, FileZilla, Adobe Photoshop, Pixlr, Dropbox, Google Drive

Animoto - Perfect for Training, Demos and Concept Adoption!

Incentivized
Chris McCarthyView profile
Chief Creative Officer in Marketing at Creating The Future Today - a division of Sealed Speed, Inc. (11-50 employees employees)

Pros

  • Makes training more engaging for our creativity students
  • Easy to use, so we can get the message of what they need to learn across without the constraints.
  • Adoption - we can create a video short of a concept we need to better clarify in literally minutes.

Cons

  • Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
  • For the price , it is a great deal as is.

Return on Investment

  • Positive as it is so simple to use, and even helps discover where a creative student would benefit far more with a more focused visual.
  • Positive as it is - seriously easy to drop in content and create a video short on any topic, in literally minutes!

Alternatives Considered

Camtasia

Other Software Used

SeoSamba for Wordpress Enterprise, Videxio Cloud Videoconferencing, Divvy

Animoto - Agile Video Tool For Capturing What Your Audience Wants!

Incentivized
Jackie BassettView profile
CEO in Corporate at NEJM Group (11-50 employees employees)

Pros

  • Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
  • Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
  • Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
  • Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.

Cons

  • I would suggest taking the limits off how many images can be used. Images are the core purpose and only serve to make the product more successful at delivering to its true purpose.
  • Adding even more templates. We wanted to find guitar music and though we really liked what we chose, we did not feel there were enough choices.

Return on Investment

  • 100% of those in our target audience, who struggled to answer our Who I Am question, converted to "Yes - that's who I am" once we started using Animoto.
  • Used it to testfly proposed changes to our own internal processes too which helped gather greater input into those changes we might not have caught beforehand.

Alternatives Considered

Camtasia

Other Software Used

SeoSamba for Wordpress Enterprise, Google Drive, Videxio Cloud Videoconferencing