Amazon Pinpoint

Score8 out of 10

9 Reviews and Ratings

What is Amazon Pinpoint?

Amazon Pinpoint (formerly Amazon Mobile Analytics) allows users to measure app usage and app revenue. It tracks key metrics like new vs. returning users, app revenue, user retention, and in-app behavior/events. The goal is to enable users to make data-driven decisions to increase engagement and monetization for their app(s). Users can view key charts in the console and automatically export app event data to Amazon S3 and Amazon Redshift to run custom analysis. Amazon Pinpoint is free up to 100 million events per month and just $1 per million events thereafter.

Categories & Use Cases

Mobile Analytics

Charell Adagala View profile

iSchool Alumni Board-President in Information Technology at University of Maryland (10,001+ employees employees)

Pros

Text messaging
Lambda integration
Marketing

Cons

Re-subscription
Clearer daily reporting
Better opt out

Most Important Features

Tracking
Marketing tools
Customizability

Return on Investment

Faster deliverability
Lack of integration with third-party software
Well-documented and great support

Other Software Used

Adobe Campaign, Salesforce Marketing Cloud Email Studio, Amazon Simple Notification Service (SNS)