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Amazon Marketing Cloud

Score9.1 out of 10

10 Reviews and Ratings

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What is Amazon Marketing Cloud?

To help advertisers understand how their marketing performs across media such as search, display, video, and audio, Amazon Advertising is introducing Amazon Marketing Cloud (AMC)—a holistic measurement and analytics solution currently in beta for eligible advertisers. AMC is built on Amazon Web Services (AWS).

Categories & Use Cases

Reviews

What users are saying about Amazon Marketing Cloud.
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Amazon Marketing Cloud: Powerful Insights, But Hard to Use

Incentivized
Shubhan Patange, MSPMView profile
Data scraping specialist in Information Technology at N/A (1-10 employees employees)

Use Cases and Deployment Scope

We use Amazon Marketing Cloud to store and analyze data for our client, helping them find the right leads at the right time. By studying customer behavior, we can figure out when someone is most likely to be interested and ready to buy. This helps us send the right message at the perfect moment, making marketing more effective. Our approach ensures that our client reaches potential customers when they are most likely to say yes, leading to better results, smarter decision-making, and higher returns on their marketing efforts.

Pros

  • A customer sees an ad for a smartwatch on Amazon, searches for reviews online, and later purchases it after seeing a remarketing ad. Amazon Marketing Cloud helps analyze and credit each step in this journey.
  • Analyzing past purchase data, any company in india can segment frequent buyers of organic food products, allowing advertisers to target them with personalized promotions.
  • track prices, stock etc

Cons

  • Complex Querying
  • Limited Real-Time Data Access
  • No Direct Activation for Campaigns

Return on Investment

  • Slower adoption
  • Smarter budget allocation
  • Extra workload

Usability

Amazon Marketing Cloud: Review

Verified User
Engineer in Information Technology (201-500 employees employees)

Use Cases and Deployment Scope

We utilize Amazon Marketing Cloud to gain a deeper understanding of our ad performance on Amazon. It helps us to quantify customer journeys, determine cross-channel influence, and optimize spend on ads. Its biggest problem it solves is transparency of attribution—Amazon Marketing Cloud provides data-driven insights over last-click models. We utilize it primarily to optimize audience targeting, increase conversion rates, and generate maximum return on ad spend (ROAS). By merging our first-party data, we understand more about the behavior of customers and create smarter budgets and smarter campaigns.

Pros

  • Cross-Channel Attribution: See which ad formats are driving conversions and adjust budgeting accordingly.
  • Custom Audience Insights: Create detailed audience segments and retarget high-intent buyers successfully.
  • Advanced Performance Metrics: Track real ad effect with incrementality analysis beyond simple conversion measurement.

Cons

  • Steep Learning Curve: Needs SQL skills, which makes it challenging for non-technical marketers.
  • Delayed Data Access: Insights take 24-48 hours to update, restricting real-time campaign optimization.
  • No Direct Audience Activation: No in-built tools to drive audience segments directly into Amazon Ads.

Return on Investment

  • Higher ROAS: Insights generated by Amazon Marketing Cloud enhanced ad targeting, raising return on ad spend by 20%.
  • Improved Budget Allocation: Data-driven attribution analysis enabled 30% of spend to be redirected to top-performing channels.
  • Enhanced Customer Retention: Enhanced audience segmentation resulted in a 15% lift in repeat buying.

Usability

Other Software Used

IntelliJ IDEA, Amazon CloudWatch, Azure App Service

Clean soution for monitoring and analysis

Incentivized
Verified User
Engineer in Information Technology (1001-5000 employees employees)

Use Cases and Deployment Scope

We've started exploring globelly to enhance our services with new customers having great product quality along with the product service.
Amazon Marketing Cloud helping us to explore the new and existing customers who are ready to move or migrate their services from our compititor products to our product portfolio.
We are utilizing their API services to enhace the performance and visibility our products to the customers.
I should thank AWS for discovering such a valuble services with partners.

Pros

  • We are tracking our customer data with the requirements
  • keeling alignment of different departments

Cons

  • It can add third party product services other than aws home ground applications

Return on Investment

  • Amazon Marketing Cloud showing great impact on our ROI and it is helping us and our customers to reduce TCO over the period of time

Usability

Alternatives Considered

Snowflake

Other Software Used

Amazon Bedrock, Amazon RDS on VMware, Tibero