TrustRadius: an HG Insights company

Amazon Advertising Sponsored Products

Score7.7 out of 10

48 Reviews and Ratings

Get a Demo

What is Amazon Advertising Sponsored Products?

Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.

Categories & Use Cases

Product Demos

Amazon Advertising Sponsored Products Reviews

What users are saying about Amazon Advertising Sponsored Products.
View all Amazon Advertising Sponsored Products reviews

Advance Global Leads Reach with Amazon Sponsored Ads

Incentivized
Kelvin BurrowsView profile
Chief Actuary in Finance and Accounting at Virginia State University (501-1000 employees employees)

Pros

  • Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
  • It is cost effective since WE do pay when a buyer clicks rather than impressions.
  • Improving the search engine optimization of our brand.

Cons

  • Ever since I started using Amazon Advertising Sponsored Products, I have never encountered issues at all.

Most Important Features

  • Audio and video ads
  • CPC ads
  • Social media integration.

Return on Investment

  • It has been easy to improve global reach by creating sponsored products campaign.
  • Paying only when clients click the link helps us to eradicate losses.
  • Improving company SEO across search engines.

Alternatives Considered

LinkedIn Marketing Solutions

Other Software Used

Appcast, Bluespring BPM Suite, Netsuite SuiteCommerce

Amazon is Taking Over Advertising

Incentivized
Arcoma L. LambertView profile
Licensed Broker Associate in Sales at eXp Realty, LLC (11-50 employees employees)

Pros

  • Sponsored ADs
  • Sponsored products
  • Video ADs

Cons

  • Self Service Amazon ADs take some time to set up.
  • Making a custom AD can be a challenge.
  • Functionality of the platform has improved, but needs some tweaks.

Return on Investment

  • ROI is not what I would like it to be.
  • Brand is over-advertised by too many sellers.
  • No preference for USA sellers.

Other Software Used

Facebook Pages Manager, Workplace by Facebook, Evernote

Sponsored Products are necessary for maximum growth on Amazon

Incentivized
Verified User
Executive in Sales (501-1000 employees employees)

Pros

  • Intuitive UI - easily create and manage campaigns
  • Generates solid return on ad spends
  • Provides detailed analytics and reporting.

Cons

  • Limited lookback on historical data
  • Very manual, not enough automation without 3p solution
  • ACOS is a deceiving metric, should include ROAS instead

Return on Investment

  • Very positive ROAS for outdoor furniture segment.
  • Promotes large enough growth to require a role dedicated to manage Amazon campaigns
  • Brand stores are difficult/clunky to manage.

Alternatives Considered

Google Ad Manager and Google Ads (formerly AdWords)

Other Software Used

Google Analytics, Google Ads (formerly AdWords), Salsify, Jira Service Desk