TrustRadius Insights for Airship are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Effective Push Notifications: Users have consistently praised the platform for its effective marketing push notifications, enabling them to define various business criteria to target specific user groups efficiently and enhance engagement and conversion rates.
Customizable User Experience: Many users appreciate the platform's ability to personalize user experience and message content separately for Android and iOS, allowing effective tailoring of communication strategies for a more personalized interaction with their audience.
Segmentation Capabilities: The segmentation capabilities offered by the platform for audience targeting, customer journey mapping, and outstanding customer support have been highly valued by users across different industries. These features streamline marketing efforts and improve campaign performance.
Airship deploys our app channel campaigns for users with the My Account" app installed. They also optimize this channel and have omnichannel integration abilities.
Our department, Customer Marketing AKA Base Management, uses them for our application marketing channel and for Push notifications. This allows us to engage our users per brand for our My Account app. We issue various campaigns targeted at users to work within the app but also to refer to other marketing channels or business segments.
Pros
Push Notifications
Driving Engagement
Custom Analytics
Attentive Customer Service
Custom Solutions
Cons
Nothing comes to mind
Nothing comes to mind
Nothing comes to mind
Likelihood to Recommend
If you are in need of a vendor to manage your app channel or push deployments, they are engaging and ready to help you make the most of the service. They touch base an ensure you are utilizing all the different components of their service, getting the best value out of what your spending.
VU
Verified User
Project Manager in Marketing (Telecommunications company, 10,001+ employees)
I am working as a marketing automations specialist at my current organization. I use Airship as a CRM to send communications to the entire user base of our brand. This includes emails, push notifications, and in-app notifications. I also execute and manage different sequences and journeys according the customer lifecyle. Apart from that, I also work on the in-built performance analysis dashboards to collect and analyse KPIs of different campaigns we're running. So, overall, I have been working on almost all the crucial features Airship is offering and making them to my best use.
Pros
Efficiently handling the communication delivery for a huge number of customer base.
The performance analytics dashboard offers information about each part within the campaign that we want to analyse.
Customer support response is good.
Cons
Dashboard is robust but very complex to use. It can be made easy.
More features should be added when designing templates for emails or landing pages.
Likelihood to Recommend
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies.
Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
At NBC Local we use Airship's API to power our internal push dashboard in WordPress. This is used by digital producers to send news pushes. We pull Airship push analytics into DOMO, our internal data dashboard. As an Audience Retention Manager, I use Airship to send re-engagement pushes, using Airship's predictive churn functionality. I also check cohorts in PA for retention data.
Pros
Customer support
Analytics
Reengagement options
Cons
Make it easier to manager an account with multiple apps
Data in PA tool often loads very slowly
Streamline journey steps
Likelihood to Recommend
It's great for news pushes and reengagement pushes. AXP features are not available in our contract tier so I can't review those.
VU
Verified User
Manager (Media Production company, 1001-5000 employees)
We at Vodafone use Airship in our Product to send Push notifications to customers to engage with our App. We use customer segmentation, and different criteria to send condition based notifications for customer engagement. Although trivial currently, this is a very important use-case to let us know about how the customer use our product.
Pros
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
Cons
The messaging journey, rather than going via various screens - would be good to have them in a single page
Would be good to know if the Product supports WatchOS And Android watch notifications
Likelihood to Recommend
For Vodafone, the major advantage is to use customized push notifications for different user groups, and this enables us to use segment and use target based notifications for a given sample of users. We believe we have not fully explored or used the potential of Airship for other use cases yet
We use Urban Airship for push notifications on breaking news stories. It's used by a few members of our editorial staff. When news breaks and we get a story on our site, we send out the push notifications to bring readers back to our content. It helps drive traffic and engagement.
Pros
It's very fast. As soon as we hit send, it arrives on our phone and tablet apps immediately.
The interface is clear. We generally copy and paste the headline right into the box. The font and font size, along with the background, make it easy to read so that we avoid any typos. That's important because we're working quickly.
It gives you good and usable analytics to track engagement.
It's 100 percent reliable. We've never had an issue with it.
Cons
The interface can be a little confusing. In the upper right corner of your dashboard, you'll see "New Push Message" and "New Message" ... Seems odd to have two choices. Then, after you push "New Message" you can copy and paste your text, but then there are about three more buttons before you get to the point of sending it. That just might be how it's integrated with our app so other markets might be different. But, if you have the instructions, it's fairly quick.
Again, this could be just the way it's integrated with our app, but when a user clicks on the alert on their phones, it goes to the web site and not to the specific story. So, we have to make sure the story is in a prominent place on our site (Latest News, mainstage).
It would be nice to have small photos in our push notifications.
Likelihood to Recommend
It's well-suited when you want your content to get out quickly. It's best for breaking or big news. We do weigh what types of stories we want to push. We don't want to overuse it, but we want to take advantage. We don't find it appropriate using it between the hours of 11 p.m. and 6 a.m. We sent out a push one time around midnight, and we got a comment back that it woke somebody up and scared them.
