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Adverity

Score7.7 out of 10

3 Reviews and Ratings

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What is Adverity?

Adverity is a fully-integrated data platform for automating the connectivity, transformation, governance & utilization of data at scale.

Categories & Use Cases

Reviews

What users are saying about Adverity.
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Adverity: Low cost, high impact solution for scaled data automation

Incentivized
Alex HoltView profile
Director, Digital Advertising - FUEL IMV in Product Management at Cars.com (1001-5000 employees employees)

Pros

  • User-friendly report setup and ingestion
  • Easy integration with multiple data endpoints, making it easy for users to drive value
  • Incredible customer support, allowing users (regardless of technical background) to act like power-users

Cons

  • Adverity is running into some issues being able to custom-develop API connectors at scale/speed. This is mostly because of their rapid growth and incredible core product. If you need custom development, be prepared to use one of the many easy-to-use workarounds Adverity offers for endpoints they don't have a direct integration with. Don't worry - you'll get your data either way.

Most Important Features

  • Robust set of connectors
  • Great Customer Service

Return on Investment

  • Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.

Alternatives Considered

Funnel.io and Improvado

Other Software Used

Google BigQuery, Tableau Desktop

Dashboards fit for all media agencies!

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

In one of my previous roles (digital marketing agency), we utilised Advertity for data visualisation on a number of our different clients. As we were an agency that had a vast amount of services, and provided a lot of these for our clients it meant that we needed to be experts on our data set and what it was doing. We used Advertity to combine all of our insights together, particularly to be utilsed by our paid media team, to provide opportunities for enhancements. I was a user that often went into the dashboard and reviewed the data.

Pros

  • Customizable dashboards, that you could change and make unique to your specific need / business.
  • Combining a range of data sets into one view.
  • Easily sharable insights, that you can share internally or also with clients.

Cons

  • I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
  • Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).

Most Important Features

  • Combining different data sets, into one overall view
  • Creating multiple dashboards, that allow cross collaboration between various teams

Return on Investment

  • This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
  • We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity

Alternatives Considered

Google Analytics, Google Analytics 360 and Google Ads

Other Software Used

Google Optimize, Hotjar, Decibel Insight, from Medallia

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