TrustRadius Insights for Advanced Web Ranking are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Useful for Competitive Analysis: Many users have stated that Advanced Web Ranking, or AWR, is incredibly useful in identifying competitors, assessing current positions, and finding link prospects. This indicates that AWR offers powerful analytics and strong analysis capabilities.
Accurate Ranking Reports: Several reviewers appreciate the in-depth report on rankings provided by AWR, considering it to be one of the most accurate tools with a difficult task. This suggests that AWR excels in providing accurate and reliable ranking data.
Efficient Keyword Tracking: Users highlight AWR's unlimited keyword capacity and speed of processing large quantities of data without triggering flags or bans by search engines as significant advantages. Some users even mention that AWR can handle large-scale keyword tracking efficiently.
Advanced Web Ranking is primarily used for the reporting of organic search performance, specifically for content that has been optimized for specific SEO keywords. It is currently used only in one department and has become a secondary tool since our organization began using BrightEdge across many departments (BrightEdge performs some of the same functions for us).
Pros
Advanced Web Ranking is a low-cost solution for SEO reporting, suitable for medium-sized businesses that can't afford more expensive solutions of this type.
It's also very scalable in some respects, particularly the availability of unlimited keyword tracking, which is preferable to certain solutions that charge by the keyword.
There are also a number of other features in the product not directly related to the reporting of performance which some users will find useful.
Cons
As a user of the desktop version, I have been a little frustrated that the export of the HTML output of reports has to be saved locally which can make sharing difficult. I partially overcame this by setting up a shared folder on a network server for the output, but it still seems a little clunky in 2018.
Due to some issues with my installation, it's necessary for me to manually pull ranking data on a regular basis - it just won't automatically pull the data for some reason.
The cloud version of the product offers (I think) only a subset of features, despite costing more than the desktop version. This may have changed since I last looked 1-2 years ago, though.
Likelihood to Recommend
If you only need to report on keyword rankings for your site(s) and don't need a particularly 'fancy' presentation of the information AND you would enjoy unlimited keyword tracking, AWR should be on your list of products to look at, especially if your budget for SEO reporting is not that high.
VU
Verified User
Manager in Marketing (Computer Software company, 10,001+ employees)