Adobe Target Reviews & Insights

Score8.8 out of 10

168 Reviews and Ratings

Community insights

TrustRadius Insights for Adobe Target are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Out-of-the-box options: Users have appreciated the out-of-the-box testing options, making it quick to set up tests. Integration with Adobe Analytics: Reviewers have found the integration with Adobe Analytics to be a significant advantage for quicker data access and robust customer reports. Robust targeting capabilities: Several users have highlighted the application's robust targeting capabilities, including powerful segmentation features and profile script functions for complex tests. Seamless integration with Adobe Cloud: The seamless integration with Adobe Cloud was cited as a valuable feature by users, allowing leverage of cloud data for testing purposes. User-friendly interface: The user-friendly interface has been praised for optimizing website performance efficiently.

Adobe Target Reviews

3 Reviews

Engineering

Target Review

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

My team uses Adobe Target for tagging and experimentation for secure login and the mobile app. We have many use cases across that are used to track and test user experiences for our product teams. We provide tagging strategy for application developers to track components within pages. We complete ~20+ tagging and experiments per month.

Pros

A/B testing
Click tracking and component tagging
Integration with other Adobe tools

Cons

Manage timeouts
Latency issues
Exeperiments across SDK & nonweb SDK pages

Likelihood to Recommend

Target is great for basic experimentation using A/B testing. Most of our stakeholders use Target for enhancements to CX. The data capture allows for insights into experimentation.

Shannon Craig

Digital Product Manager in Engineering at Vanguard (Financial Services, 10,001+ employees)

Vetted Review

1 year of experience

Review based on Macys.com usage for a particular project

Rating: 7 out of 10

May 14, 2014

Use Cases and Deployment Scope

It is being used to provide A/B tests and therefore replace banners and ads on the fly for last-minute promotions/announces. It is being used on the Macys.com website.

Pros

Unobtrusive Injection of Javascript code
Simple to use
Unobtrusive modification of HTML content

Cons

Documentation could be better
Hard to test - environment needs to be ready
Unable to write mocks

Likelihood to Recommend

Well suited for when it is needed to inject javascript/change HTML based on a particular experience targeted for a user

Tiago Romero Garcia

UI Engineer in Engineering at Macy's.com (Retail, 10,001+ employees)

Vetted Review

1 year of experience

View profile

Test & Target

Rating: 10 out of 10

October 16, 2013

Pros

Multivariate testing and reporting.
Integration with SiteCatalyst/Omniture.
The Adobe support (paid contract) is very good. Our contact is very responsive and incredibly knowledgable. He always works hard to make himself accessible, despite having many other clients.
You can easily do anything you need with javascript knowledge including testing payment flows and other sensitive data.

Cons

Documentation: There is an overall lack of documentation, and lack of a user community for more assistance.
Integration with server side scripting (you must convert everything to client side).
The user interface is difficult to navigate and use.

Likelihood to Recommend

Verified User

Engineer in Engineering (201-500 employees)

Vetted Review

2 years of experience

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