Adobe Target Reviews & Insights

Score8.8 out of 10

168 Reviews and Ratings

Community insights

TrustRadius Insights for Adobe Target are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Out-of-the-box options: Users have appreciated the out-of-the-box testing options, making it quick to set up tests. Integration with Adobe Analytics: Reviewers have found the integration with Adobe Analytics to be a significant advantage for quicker data access and robust customer reports. Robust targeting capabilities: Several users have highlighted the application's robust targeting capabilities, including powerful segmentation features and profile script functions for complex tests. Seamless integration with Adobe Cloud: The seamless integration with Adobe Cloud was cited as a valuable feature by users, allowing leverage of cloud data for testing purposes. User-friendly interface: The user-friendly interface has been praised for optimizing website performance efficiently.

Adobe Target Reviews

4 Reviews

Mid-sized Companies (51-1,000 employees)

Supercharge your optimisation program

Rating: 9 out of 10

May 31, 2014

Use Cases and Deployment Scope

Used for AB testing strategic hypothesizes and predictive models as well as user flows, page layout etc Multiple departments use the product.

Pros

The flexibility of the solution
The power of all our Analytics data to support decisions in T&T
Ease of deployment via DTM
The level of product support

Cons

Homepage
Registration forms
Application forms
Email

Likelihood to Recommend

Most scenarios are suitable for Adobe Test and Target especially if you are using it with DTM and Analytics.

Verified User

Manager in Corporate (Online Media company, 501-1000 employees)

Vetted Review

7 years of experience

Adobe Test & Target is a fantastic tool to extend your suite of Adobe solutions

Rating: 9 out of 10

May 13, 2014

Use Cases and Deployment Scope

At the company I was working for Test and Target was used primarily by the Web Development team, but my team (Paid Search Marketing) also used it for testing. Test & Target was used for A/B testing across the website and on individual landing pages tests specifically for paid search traffic alone.

Pros

Great A/B & Multivariate testing capabilities and features
Great support team and representatives. They came on site for an in depth training that was very valuable for our team.
New drag and drop interface for setting up tests is great for less experienced members of the team.

Cons

Overall Test & Target is not very intuitive, so extensive training is necessary to learn how to set up tests.

Likelihood to Recommend

I'd recommend Test & Target for a more mature marketing environment that is ready for extensive website testing on a consistent basis. It is not as great for a startup environment.

Laci Long

Search Marketing Analyst in Marketing at VMTurbo (Computer Software, 201-500 employees)

Vetted Review

2 years of experience

View profile

Test & Target helps us create a great customer experience

Rating: 7 out of 10

October 18, 2013

Pros

In the primary uses in which we use T&T, it helps with the delivery of content.
T&T helps segment the users we are targeting during the promotional period we are using the system for.

Cons

I have not run into any issues with our current usage.

Likelihood to Recommend

Overall, I really enjoy using Test & Target. The system has provided some much needed robustness to our promotions when we need it. It has helped create a really great user experience during the promotions for which we have used T&T, and our customers seem to be really attracted to the responsiveness we are able to create while using Test & Target

Jeremiah Graham, MBA

Web Manager, Oreck.com in Marketing at TTI Floor Care North America (501-1000 employees)

Vetted Review

1 year of experience

View profile

Expensive, inaccurate, and 70% not useful.

Rating: 3 out of 10

September 3, 2013

Pros

The product interface is very easy to use. Tests are easy to set up and manage.

Cons

From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.

Likelihood to Recommend

If your website is lighter in traffic and you have the money to pay for this software, it is good for serving ads and targeting user segments. But if you are comfortable with doing this process manually and have a good development team to help you, it would be better to save your investment.

Sarah Schick

Product Analyst in Product Management at Homes.com (Information Technology and Services, 51-200 employees)

Vetted Review

1 year of experience