Adobe Target Professional, Scientific, and Technical Services Reviews & Insights

Score8.8 out of 10

168 Reviews and Ratings

Community insights

TrustRadius Insights for Adobe Target are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Out-of-the-box options: Users have appreciated the out-of-the-box testing options, making it quick to set up tests. Integration with Adobe Analytics: Reviewers have found the integration with Adobe Analytics to be a significant advantage for quicker data access and robust customer reports. Robust targeting capabilities: Several users have highlighted the application's robust targeting capabilities, including powerful segmentation features and profile script functions for complex tests. Seamless integration with Adobe Cloud: The seamless integration with Adobe Cloud was cited as a valuable feature by users, allowing leverage of cloud data for testing purposes. User-friendly interface: The user-friendly interface has been praised for optimizing website performance efficiently.

Adobe Target Reviews

7 Reviews

Professional, Scientific, and Technical ServicesLegal Services1Information Technology & Services4Marketing & Advertising2

Adobe Target segments potential new opportunities with web users

Rating: 10 out of 10

Incentivized

May 11, 2021

Use Cases and Deployment Scope

The application has opened the way to an expansion of [the] market and digital sales since it offers us an analysis and clarification of the behavior of all users who traffic on our website. It is possible that sometimes if you work with data management this application generates failures in its performance. However, through Adobe Target we can take marketing actions to engage users.

Pros

This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.

Cons

We have encountered some issues when performing large scale testing; when testing in large scale the drag and drop function becomes clumsy in operation and wastes some time.
Also, when testing a lot of information the software of this application tends to have delays.

Likelihood to Recommend

We recommend this application because it allows us to segment and track the traffic of our domain under an analysis of their behavior, ranging from counting the number of clicks they make on a single element to the most complete action within our page in real time.

Terri Harris

Legal Assistant Office Manager in Legal at LAWYERBES (Legal Services, 201-500 employees)

Vetted Review

1 year of experience

Adobe Target: Monitors and Offers us Market Opportunities

Rating: 9 out of 10

Incentivized

April 28, 2021

Use Cases and Deployment Scope

The application has done us a great favor in providing us with analysis tools and results to take marketing actions. We can analyze and interpret user behavior to open up our opportunities for them. However, in certain aspects, its functionality can become complicated and requires advanced knowledge for optimal use.

Pros

This application has worked for us as an effective tool to manage any marketing action.
It is very easy to configure user settings and perform A/B tests on your domains.
In addition, [we] can access information about the performance of our website thanks to the fact that it integrates an extension with Adobe Analytics.

Cons

For certain employees who are new or newly promoted to the marketing department of our company who are not technical, the drag and drop option becomes quite complicated and confusing.
Similarly, when doing large-scale analytics, the application undertakes clumsy operation and creates delays.

Likelihood to Recommend

For our part, we recommend the application for tracking pages visited by users, performing tests and pausing them if necessary. We can determine almost all the actions of users within our domain, such as tracking, and counting the number of clicks made on an element accurately in real time.

Lisa Carter

Project Manager in Marketing at SSDIGITALCO (Marketing & Advertising, 201-500 employees)

Vetted Review

1 year of experience

Know what your customers like with Adobe Target

Rating: 9 out of 10

Incentivized

June 5, 2019

Use Cases and Deployment Scope

Dell leverages Adobe Target for its A/B testing feature and capability to better understand the choice of the end users. Adobe Target provides a critical functionality that helps product managers and digital marketing groups to better understand the current trends, customer likes & dislike. It solves the problem of guesswork based on past records, prioritization, and decision-making process to improve business lead generation, revenue, and user experience.

Pros

Easy to set up the user interface and run A/B tests on your website.
It provides seamless integration with Adobe Analytics that helps understand the impact on website performance.
Website personalization to update the website features based on insights on user behavior.

Cons

It may be difficult to use the drag and drop functionality for very non-technical team members, new joiners or senior management.
There is a scope for improvement on the UI for setting up 'goals' that are required to get desired test results and perform the actual test.
The cost could be a concern for small and medium-sized companies since some competitors provide similar features at lower cost.

Likelihood to Recommend

I recommend Adobe Target for a 360-degree understanding of your customer. It helps to build a feature roadmap that is a customer-first and sets a stone for success. It is vital to better understand the customer journey and build product features that customers love.

Vaibhav Choksi

Senior Product Manager, Digital Commerce in Information Technology at Dell Technologies (Information Technology and Services, 10,001+ employees)

Vetted Review

3 years of experience

View profile

Adobe Test & Target and why it just works.

Rating: 9 out of 10

May 13, 2014

Use Cases and Deployment Scope

Adobe's Test & Target product is used widely throughout the marketing department. It is primarily used for its AB Testing functionality as well as its ability to interface with SiteCatalyst via a T&T plugin. The department uses the AB Tests to cross-sell and up-sell its products in several regions of the world. It provides great support and research in the metrics of several KPI's including pricing, visual appeal,engagement and conversion.

Pros

The product is extremely simple and easy to use. The interface is very intuitive and the learning curve is miniscule if one possesses the knowledge of the proper web technologies.
It is a robust piece of software with the ability to interface with other Adobe/Omniture products via plugins. In our organization, this cross-functionality saves a lot of time and resources. The terminology is also the same across all Adobe/Omniture products to make for an easy transition.
The tool also provides one with the ability to execute multiple tests simultaneously and to segment traffic to particular tests. The software is extremely scalable.

Cons

Adobe Test & Target is a premium product and with that it comes at a very premium price. Usually smaller businesses/individuals cannot afford to pay for such a tool because it ranges high in pricing per month. If the product is used optimally then it can pay for itself.

Likelihood to Recommend

The software is exemplary in traffic segmentation and has the ability to set up custom metrics using its intuitive interface. The implementation of the product itself is very intuitive and uses simple terminology. It's easy to insert code snippets. Its ability to create custom javascript tests is a feature that blows other tools out of the water.

Verified User

Employee in Marketing (Information Technology and Services company, 10,001+ employees)

Vetted Review

1 year of experience

Adobe Target: Solid Tool for your Optimization Efforts

Rating: 9 out of 10

May 6, 2014

Use Cases and Deployment Scope

Pointmarc's optimization services provide everything necessary to establish an effective optimization program using Adobe Target – from tool selection & implementation to strategy, execution, and analysis. We understand that an effective strategy and proper analysis depend on a solid foundation. We help set up that foundation and implement an optimal strategy focused on achieving the organization's goals which will then drive the analysis and insights that will inform the business. Our crawl-walk-run approach starts small to provide immediate value but gradually builds on that foundation to develop a more comprehensive and increasingly sophisticated optimization culture within the organization.

Pros

Advanced segmentation and targeting by leveraging the integrations with the rest of Adobe's Digital Marketing Suite - e.g. AudienceManager and Adobe Analytics - as well as by leveraging the built-in automated decisioning and targeting.
The campaign configuration process within the UI is very intuitive making it relatively easy to set up basic campaigns.
The reporting UI makes it easy to interpret results, examine segments, and push winners.

Cons

Segments must be configured and applied prior to publishing the test - that is, there is no post-hoc segmentation capability. This is a feature of some other tools that allow for analysis of particular segments after a test has run. It can be made possible with Adobe Target through the integration with Adobe Analytics, but it is not an inherent feature of Target.
The data export capabilities could use improvements. Often there is a need to export data out of the tool to integrate that data into another database and/or perform deeper analysis. Adobe Target does not make this easy within the UI (although there is an API that can be leveraged for these purposes).
The need to implement mboxes around each piece of content that is to be tested (as opposed to deployment of a single line of code) can often be a dependency that can slow down the testing rhythm for organizations that must adhere to a standard web development cycle as opposed to continuous deployment. One solution to this is the use of global mboxes but requires a deeper level of technical expertise to implement campaigns using this method.

Likelihood to Recommend

Adobe Target is a great tool in and of itself, but if you're already using other products within the Adobe Digital Marketing Cloud then the streamlined integration with those tools can provide even more value. Also, be aware of the collective effort that any testing & optimization program requires. You should have a comprehensive team in place to drive strategy, manage deployment/implementation, develop creative assets, manage execution & operations, perform analysis, and provide insights/recommendations.

Verified User

Consultant (Information Technology and Services company, 51-200 employees)

Vetted Review

2 years of experience

Test & Target Review

Rating: 8 out of 10

October 15, 2013

Pros

Allows for A/B and MVT Testing very well.
Provides detailed reporting.
Relatively simple implementation.
Allows marketers to test content without IT involvement.

Cons

Implementation is dated now compared to other tools.
Some of the 'flexibility' of the tool actually makes it more complex.

Likelihood to Recommend

Recommended that you have a staff that is trained and committed to the software.

Bryant Hoopes

Sr. Web Analyst in Marketing at Box Home Loans (Marketing and Advertising, 1001-5000 employees)

Vetted Review

4 years of experience

Expensive, inaccurate, and 70% not useful.

Rating: 3 out of 10

September 3, 2013

Pros

The product interface is very easy to use. Tests are easy to set up and manage.

Cons

From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.

Likelihood to Recommend

If your website is lighter in traffic and you have the money to pay for this software, it is good for serving ads and targeting user segments. But if you are comfortable with doing this process manually and have a good development team to help you, it would be better to save your investment.

Sarah Schick

Product Analyst in Product Management at Homes.com (Information Technology and Services, 51-200 employees)

Vetted Review

1 year of experience

Loading Reviews List....

Adobe Target: Solid Tool for your Optimization Efforts

Rating: 9 out of 10

May 6, 2014

Use Cases and Deployment Scope

Pros

Advanced segmentation and targeting by leveraging the integrations with the rest of Adobe's Digital Marketing Suite - e.g. AudienceManager and Adobe Analytics - as well as by leveraging the built-in automated decisioning and targeting.
The campaign configuration process within the UI is very intuitive making it relatively easy to set up basic campaigns.
The reporting UI makes it easy to interpret results, examine segments, and push winners.

Cons

Segments must be configured and applied prior to publishing the test - that is, there is no post-hoc segmentation capability. This is a feature of some other tools that allow for analysis of particular segments after a test has run. It can be made possible with Adobe Target through the integration with Adobe Analytics, but it is not an inherent feature of Target.
The data export capabilities could use improvements. Often there is a need to export data out of the tool to integrate that data into another database and/or perform deeper analysis. Adobe Target does not make this easy within the UI (although there is an API that can be leveraged for these purposes).
The need to implement mboxes around each piece of content that is to be tested (as opposed to deployment of a single line of code) can often be a dependency that can slow down the testing rhythm for organizations that must adhere to a standard web development cycle as opposed to continuous deployment. One solution to this is the use of global mboxes but requires a deeper level of technical expertise to implement campaigns using this method.

Likelihood to Recommend

Verified User

Consultant (Information Technology and Services company, 51-200 employees)

Vetted Review

2 years of experience