Adobe Experience Manager Review
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
We use it to build our main websites for lead generation, and that's deployed globally in I think 26 countries. We use it for our main website and the problem it addresses is consumer education and lead generation.
Pros
- One of the things that it does very well is it templates the creation of websites so that we can actually deploy and incorporate regional teams to manage their own country sites. Because our industry is highly regulated, they have to know the product and be able to manage their sites to comply with legal and regulatory requirements for their specific country. So it allows us to build a branded website, deploy it globally, and then train local people who are not necessarily web developers or web users in managing the site.
Cons
- I've been so impressed with the product for so many years. It's kind of hard to pinpoint a specific thing. I would say in general I'd like to see licensing for the product be more scalable. So one of the challenges that we have at our company is that we're a very small brand that's part of a larger organization. So the larger organization typically buys the licensing and so we have to go through them. And if we can't justify purchasing a license for something that would be specific to our niche because we're mainly B2C and the rest of the organization is B2B, it kind of hinders us from being able to grow because we just don't have the budget to buy the license ourselves. So we have to make a business case to our parent organization and if they don't have use for it, we don't get it. So it would be nice if we could have different tiers of licenses so that smaller organizations could maybe use partial product or based on the size of that organization or that sort of thing.
Likelihood to Recommend
I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
RB
Richard Beaulieu
Senior Web Program Manager in Marketing at Advanced Bionics (Medical Device, 501-1000 employees)
Vetted Review
20 years of experience