Neolane a great product in the right hands
Rating: 5 out of 10
Use Cases and Deployment Scope
Neolane is being used to send our paid advertisement emails and our own email campaigns. It is in use by our marketing team and our business teams. We switched from Experian, to Neolane due to the better re-targeting ability that Neolane offered us, and a better integration with our own and partner databases
Pros
- Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
- Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
- Analytics: Neolane provides a vast amount of data
Cons
- User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
- Debugging: the information given is not always enough and contact with Neolane support needs to be made
- Resource management: the software in general (the client and the server side) are a tad resource heavy
Likelihood to Recommend
Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
Vetted Review
2 years of experience