AdButler, offered by SparkLIT, is a versatile digital advertising technology platform. According to the vendor, it serves as a solution for managing, serving, and tracking various types of ads across multiple screens. The product is said to cater to businesses of all sizes, from small startups to large enterprises. It is utilized by ad operations teams, digital advertising agencies, publishers, retailers, and e-commerce businesses to enhance their advertising efforts.
Display Ad Server: According to the vendor, the product offers a powerful ad server for any website. It supports every ad format, provides instant analytics, and allows for easy campaign management and advanced deep targeting.
Self-Serve Portal: The vendor claims that the product includes a fully-automated self-serve portal that streamlines the sales process. It enables advertisers to manage their own campaigns and offers real-time reporting and analytics.
Retail & E-commerce: The vendor states that the product unlocks new revenue opportunities in retail and e-commerce. It enables retailers to monetize their websites through sponsored products with advanced targeting options and real-time reporting.
API Ad Server: The vendor claims that the product leverages powerful APIs to build a fully customized ad server. It provides businesses with flexibility and control over ad delivery and targeting, as well as seamless integration with other platforms.
Native Ad Server: According to the vendor, the product serves non-intrusive and contextually relevant ads that match the look, feel, and function of the media format. It offers advanced targeting options and real-time reporting.
Video Ad Server: The vendor states that the product delivers video ads flawlessly on every screen. It supports various video ad formats, provides advanced targeting options, and offers comprehensive reporting and analytics.
Email Ad Server: According to the vendor, the product extends existing web programs with direct-sold ads in email campaigns. It enables publishers to monetize their email newsletters with various ad formats and real-time reporting.
Mobile Ad Server: The vendor claims that the product maximizes in-app advertising with robust SDKs for iOS and Android platforms. It supports various mobile ad formats, provides advanced targeting options, and offers real-time reporting and analytics.
Digital Out-of-Home Ad Server: According to the vendor, the product serves ads easily to any digital screen for out-of-home advertising. It enables targeting based on specific locations and times, supports various digital out-of-home ad formats, and offers real-time reporting and analytics.
Supply-Side Programmatic: The vendor claims that the product drives revenue through super-fast auctions. It connects publishers with demand-side platforms, maximizes ad revenue, and provides real-time reporting and analytics.
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 6.4
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.8
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 6.6
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 6.7
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Category average: 7.1
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.5
Google Ad Manager and Epom Ad Server
