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Aberdeen

Score9 out of 10

3 Reviews and Ratings

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What is Aberdeen?

Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them.

Aberdeen increased its predictive sales and lead qualification capabilities with its acquisition of the Big Willow, acquired in December 2018.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Aberdeen has to offer, as determined by TrustRadius' reviewers.
Based on 3 ratings of Aberdeen's features
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Top Performing Features

  • Revenue forecasts

    Uses big data, AI, and machine learning to help predict revenue growth based on buyer activity.

    Category average: 6.2

  • Audience segmentation

    Enables breaking down site visitors into segments based on demographics, location, browsing preferences, or firmographic data.

    Category average: 6.6

  • Conversion optimization

    Enables users to track a visitors’ site journeys and identify pages with higher traffic or visitor drop-off rates.

    Category average: 6.3

Areas for Improvement

  • Account identification

    Helps sales and marketing teams identify accounts showing intent to make a purchase.

    Category average: 7.7

  • 3rd party intent signals

    Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

    Category average: 7.1

  • Downstream intent signals

    Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

    Category average: 6.1

Reviews

What users are saying about Aberdeen.
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Aberdeen: The Research Partner Your Business Needs to Drive Growth and improve Sales and Marketing Performance

Incentivized
Verified User
Employee in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

I use Aberdeen's research reports and benchmarking studies to understand the best practices and strategies being used by leading companies in the industry. This information can help us identify areas for improvement in our own sales and marketing operations. I can stay informed about emerging trends and technologies in the sales and marketing field through Aberdeen's research. This can help use stay ahead of the curve and make strategic decisions about how to adapt to changing market conditions.

Pros

  • Providing in-depth market intelligence
  • Identifying best practices and trends
  • Providing actionable recommendations
  • Offering consulting services

Cons

  • User Interface: A more user-friendly interface, with better search and navigation capabilities, could make it easier for customers to find the information they need.
  • Access to research: Aberdeen research is only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients and could be a limitation for some customers.
  • Customization: While Aberdeen provides a wide range of research and analysis on a variety of topics, it could be beneficial if they offered more customization options for customers. For example, the ability to create custom reports that focus on specific topics or industries could be useful for some customers.

Most Important Features

  • Providing in-depth market intelligence
  • Providing actionable recommendations
  • Improving Sales and Marketing Alignment

Return on Investment

  • company's overall business objectives
  • help take concrete steps to drive growth and improve their operations.
  • help improve sales and marketing performance