7Sheep and its Advantage for Market and Product Management in the Wine and Spirits Industry
Pros
- 7Sheep's support is fantastic and they have been extremely helpful, whenever we have encountered issues or needed assistance, in particular when we first began using the product. They were great in helping us to customize everything for our use.
- I particularly appreciate how easy it is to create queries and separate our contact lists. This aids us immensely with targeted communications.
- The tags to personalize mailings are incredibly useful and save a lot of time.
- I enabled text message campaigns within our account and it is really very simple, a very low additional cost and drives our personalized engagement further.
Cons
- The personalized tags cannot be accessed from the menu/page you create your emails. I get around this by opening two windows, but in the future this might be an improvement.
- I needed to create custom reports in order to get the overview on the campaigns that I needed. More generic reporting would be a useful feature.
- I would like to be able to duplicate e-mail campaigns across different activities/databases. I could set up a mailing template for this but sometimes it would be good to be able to just re-create a particular campaign that we received a good response to for another, entirely different, activity.
Return on Investment
- With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
- I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
- Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
