TrustRadius

MoEngage vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MoEngage
Score 9.2 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
Zoho Marketing Automation
Score 9.2 out of 10
N/A
Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…
$19
per month 1000 contacts
Pricing
MoEngageZoho Marketing Automation
Editions & Modules
No answers on this topic
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
MoEngageZoho Marketing Automation
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$1,000 Optional
Additional Details——
More Pricing Information
Community Pulse
MoEngageZoho Marketing Automation
Features
MoEngageZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MoEngage
-
Ratings
Zoho Marketing Automation
8.0
Ratings
5% above category average
WYSIWYG email editor00 Ratings7.90 Ratings
Dynamic content00 Ratings7.90 Ratings
Ability to test dynamic content00 Ratings7.90 Ratings
Landing pages00 Ratings6.70 Ratings
A/B testing00 Ratings8.20 Ratings
Mobile optimization00 Ratings8.50 Ratings
Email deliverability reporting00 Ratings8.50 Ratings
List management00 Ratings8.20 Ratings
Triggered drip sequences00 Ratings8.20 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MoEngage
-
Ratings
Zoho Marketing Automation
8.0
Ratings
2% above category average
Lead nurturing automation00 Ratings7.90 Ratings
Lead scoring and grading00 Ratings7.60 Ratings
Data quality management00 Ratings8.50 Ratings
Automated sales alerts and tasks00 Ratings8.20 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MoEngage
-
Ratings
Zoho Marketing Automation
7.3
Ratings
1% below category average
Calendaring00 Ratings7.00 Ratings
Event/webinar marketing00 Ratings7.60 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MoEngage
-
Ratings
Zoho Marketing Automation
7.7
Ratings
2% above category average
Social sharing and campaigns00 Ratings7.90 Ratings
Social profile integration00 Ratings7.60 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MoEngage
-
Ratings
Zoho Marketing Automation
7.8
Ratings
6% above category average
Dashboards00 Ratings7.90 Ratings
Standard reports00 Ratings7.30 Ratings
Custom reports00 Ratings8.20 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MoEngage
-
Ratings
Zoho Marketing Automation
8.0
Ratings
7% above category average
API00 Ratings7.90 Ratings
Role-based workflow & approvals00 Ratings7.90 Ratings
Customizability00 Ratings8.20 Ratings
User Ratings
MoEngageZoho Marketing Automation
Likelihood to Recommend
8.8
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
2.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.5
(0 ratings)
Support Rating
8.0
(0 ratings)
8.2
(0 ratings)
User Testimonials
MoEngageZoho Marketing Automation
Likelihood to Recommend
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
Verified User
Anonymous
Read full review
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
Verified User
Anonymous
Read full review
Pros
  • Multi-channel campaign management
  • User journey
  • Analytics
  • Data Insights
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • More complex use cases cannot be catered
  • MoEngage has bugs that hinder operations
  • Service level is quite bad when escalating issues
  • Scalability is not the best when taking on high growth usage
Verified User
Anonymous
Read full review
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
Verified User
Anonymous
Read full review
Likelihood to Renew
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
Verified User
Anonymous
Read full review
No answers on this topic
Usability
No answers on this topic
It's flexibility allowed for 100% adoption in our company
Robert Craig | TrustRadius Reviewer
Robert Craig
COO (Chief Operating Officer)
Read full review
Support Rating
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
Verified User
Anonymous
Read full review
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
Amanda Riddle | TrustRadius Reviewer
Amanda Riddle
CRM Integration Manager
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Alternatives Considered
These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
Verified User
Anonymous
Read full review
No answers on this topic
ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.