MoEngage vs. Zoho Marketing Automation

MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.

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I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.

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• Basic use cases of Push Notifcation and Email enablement
• Scheduling certain events with an API, as we have more APIs it's become very useful

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• Attribution
• Onboarding could be faster

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• Some of the field mappings between Leads and Deals are not always perfect.
• Social media interactions are not captured (i.e. you cannot make a case from a post)

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Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew

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It's flexibility allowed for 100% adoption in our company

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It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.

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Zoho custom support is fantastic. Quick responses from knowledgeable staff!

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Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.

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Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.

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We are a professional service firm

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• It has increased our customer retention.
• Improved average revenue per user through cross-sell campaigns
• It has helped us make faster decisions through real-time analytics.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info