LiveRamp vs. Zeotap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LiveRamp
Score 10.0 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
Zeotap
Score 0.0 out of 10
N/A
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. The vendor aims to enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Their independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the…N/A
Pricing
LiveRampZeotap
Editions & Modules
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Offerings
Pricing Offerings
LiveRampZeotap
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LiveRampZeotap
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LiveRampZeotap
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All AlternativesView all alternativesView all alternatives
User Ratings
LiveRampZeotap
Likelihood to Recommend
7.7
(0 ratings)
-
(0 ratings)
User Testimonials
LiveRampZeotap
Likelihood to Recommend
It is well suited if you are trying to track data and information across multiple platforms.
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Pros
  • Data onboarding
  • Identity resolution
  • Data management
  • Audience segmentation
  • Third-party data for audience targeting
  • Hosting great ad tech and martech industry events
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Cons
  • Privacy information could be included better.
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Alternatives Considered
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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Return on Investment
  • Much better overall business view from improved analytics
  • More actionable insights gained from cross platform analytics
  • More holistic view of the user experience
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ScreenShots