Zendesk Sell vs. Zendesk Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Zendesk Sell
Score 8.8 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Zendesk Suite
Score 8.8 out of 10
N/A
Zendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.
$69
per month per agent
Pricing
Zendesk SellZendesk Suite
Editions & Modules
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Suite Team
$69
per month per agent
Suite Growth
$115
per month per agent
Suite Professional
$149
per month per agent
Suite Enterprise
Contact Sales
Offerings
Pricing Offerings
Zendesk SellZendesk Suite
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details20% discount available with annual pricing.
More Pricing Information
Community Pulse
Zendesk SellZendesk Suite
Features
Zendesk SellZendesk Suite
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Zendesk Sell
6.6
Ratings
15% below category average
Zendesk Suite
-
Ratings
Customer data management / contact management8.90 Ratings00 Ratings
Workflow management6.10 Ratings00 Ratings
Territory management4.90 Ratings00 Ratings
Opportunity management7.90 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)6.90 Ratings00 Ratings
Contract management5.40 Ratings00 Ratings
Quote & order management3.90 Ratings00 Ratings
Interaction tracking7.90 Ratings00 Ratings
Channel / partner relationship management7.80 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Zendesk Sell
9.0
Ratings
18% above category average
Zendesk Suite
-
Ratings
Case management9.00 Ratings00 Ratings
Call center management9.00 Ratings00 Ratings
Help desk management9.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Zendesk Sell
6.9
Ratings
9% below category average
Zendesk Suite
-
Ratings
Lead management6.00 Ratings00 Ratings
Email marketing7.80 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Zendesk Sell
5.3
Ratings
36% below category average
Zendesk Suite
-
Ratings
Task management8.00 Ratings00 Ratings
Billing and invoicing management1.00 Ratings00 Ratings
Reporting7.00 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Zendesk Sell
8.2
Ratings
8% above category average
Zendesk Suite
-
Ratings
Forecasting7.80 Ratings00 Ratings
Pipeline visualization7.90 Ratings00 Ratings
Customizable reports9.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Zendesk Sell
4.2
Ratings
56% below category average
Zendesk Suite
-
Ratings
Custom fields7.80 Ratings00 Ratings
Custom objects4.90 Ratings00 Ratings
Scripting environment1.10 Ratings00 Ratings
API for custom integration3.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Zendesk Sell
9.5
Ratings
13% above category average
Zendesk Suite
-
Ratings
Single sign-on capability9.90 Ratings00 Ratings
Role-based user permissions9.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Zendesk Sell
4.0
Ratings
59% below category average
Zendesk Suite
-
Ratings
Social data1.00 Ratings00 Ratings
Social engagement6.90 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Zendesk Sell
5.4
Ratings
30% below category average
Zendesk Suite
-
Ratings
Marketing automation9.80 Ratings00 Ratings
Compensation management1.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Zendesk Sell
8.0
Ratings
9% above category average
Zendesk Suite
-
Ratings
Mobile access8.00 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Zendesk Sell
-
Ratings
Zendesk Suite
8.8
Ratings
9% above category average
Organize and prioritize service tickets00 Ratings9.20 Ratings
Expert directory00 Ratings8.30 Ratings
Subscription-based notifications00 Ratings8.60 Ratings
ITSM collaboration and documentation00 Ratings8.40 Ratings
Ticket creation and submission00 Ratings9.30 Ratings
Ticket response00 Ratings9.30 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Zendesk Sell
-
Ratings
Zendesk Suite
8.5
Ratings
8% above category average
External knowledge base00 Ratings8.50 Ratings
Internal knowledge base00 Ratings8.50 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Zendesk Sell
-
Ratings
Zendesk Suite
9.0
Ratings
15% above category average
Customer portal00 Ratings9.20 Ratings
IVR00 Ratings8.60 Ratings
Social integration00 Ratings8.50 Ratings
Email support00 Ratings9.40 Ratings
Help Desk CRM integration00 Ratings9.20 Ratings
Best Alternatives
Zendesk SellZendesk Suite
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
SysAid
SysAid
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Zendesk SellZendesk Suite
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
10.0
(0 ratings)
Usability
8.9
(0 ratings)
8.9
(0 ratings)
Availability
10.0
(0 ratings)
8.6
(0 ratings)
Performance
10.0
(0 ratings)
8.0
(0 ratings)
Support Rating
8.8
(0 ratings)
5.5
(0 ratings)
In-Person Training
-
(0 ratings)
10.0
(0 ratings)
Online Training
7.0
(0 ratings)
7.9
(0 ratings)
Implementation Rating
8.0
(0 ratings)
9.0
(0 ratings)
Configurability
10.0
(0 ratings)
9.3
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Zendesk SellZendesk Suite
Likelihood to Recommend
I think that for a company that creates any sales and needs to house their client information, the Base is perfect. The price of the program makes it completely worth the investment. And to be able to use customizations makes it possible for any business that does sales use Base for their orders. I would say for companies that use legal contracts or binding contracts for their business, Base may be too simple for their needs. We work in tandem with a company that always has contracts going back and forth, and the build out of the customizations here weren't really going to work for them.
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Benefits of Zendesk Suite:
Support across channels In the case of a retail company with chat, email, WhatsApp and social DMs all piling up together, agents do not have to change tabs - everything comes into one screen in the Suite.
An example could be a representative for this e-commerce company on a sale weekend when they have live chat up, and also must deal with emails and complaints on social. Zendesk Suite handled all of this interaction seamlessly.
Knowledge base + self service: A SaaS platform receiving constant flow of "how do I reset my password" questions. You set up a help centre once, and are able to deflect hundreds of tickets for months and years.
Even better when combining with Answer Bot, where the bot begins suggesting articles without even a human interacting with the tickets.
Scaling customer service teams: A startup that has just expanded from 5 customer service representatives to 50 customer service representatives. Zendesk Suite automates routing, SLAs, macros, and analytics, when it could never work with Google Workspace + sticky notes.
This is especially helpful when managers want to be able to report or analyze ticketing conversations to see trends in perhaps their backlog, or a customer service representative is running into consistent workflows.
Globalization: A company with support teams that are spread across time zones and languages. Zendesk Suite enables for business hours, language packs, and localized help centers. It even comes with routing either by skill or region
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Pros
  • Integrates well with FullContact, Slack via Zapier, and Gmail and google calendar.
  • Excellent mobile app for iPhone lets salespeople have data at their fingertips and enter notes at conferences, in elevators, wherever.
  • Does all the basic things a salesperson needs to be productive, contacts capture, deal capture, documents, smart linking of contacts to deals, and nice reminder features.
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  • UI/UX; mature macros and automations, slick and well thought out UI.
  • Reporting, reporting, reporting. With user, org, and ticket level tags, we can track every aspect of our ticket flow.
  • Extensibility; the app marketplace is a great resource for expanding functionality from the baseline offering.
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Cons
  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
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  • The development of messaging out of the earlier Chat module is clunky and still has limitations for multi language flows.
  • When creating queries in Explore, you can't search for 'or' conditions, only 'And', meaning you have to build multiple queries and manually add them.
  • You can't download the charts in the reports, they come down as tables and then you have to make your own charts.
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Likelihood to Renew
The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
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Zendesk is super easy to use and navigate. I really enjoy the sleek layout, the ability to tailor tickets, the macro option, and the quick key guide they have to make your use of time even more effective. My whole team loves working with Zendesk and rarely ever has problems.
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Usability
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
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I used to work without a ticketing service, and everything was handled on an email provider, this made it very difficult to track, no integrations to the software complicating the use of internal tools or other software like Guru, Zendesk Suite wasn't hard to learn, in fact it was very easy, very straightforward, and I was an admin learning to use several tools at the same time.
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Reliability and Availability
Always available and easy connection from Zendesk Support
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In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
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Performance
Never any latency issues
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There has been minor performance degradation on a very few days out of the two years I have been using the product.
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Support Rating
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
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We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
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Online Training
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
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Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
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Implementation Rating
Simple, and straight forward.
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There is not a lot of implementation, it's all setup and you just start using it. We did do some email to ticket setup and that worked really well. The only thing that didn't work for us was the Salesforce integration, maybe your mileage will vary.
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Alternatives Considered
Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and have different dashboards for reporting reasons. This is definitely a good alternative to Salesforce especially if you are currently using any other Zendesk products like Zendesk support.
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Even these two have a ticketing system but that I also used previously but Zendesk Suite has a very clear ticketing system - it does not take much time to understand and use it, the interface is easy and the automation system also works up to the expectation, it is not just easy for the users but for us from the backed support as well, it is so user-friendly.
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Scalability
Always on, always available.
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WHY we will use Zendesk in HR and PD internally
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Return on Investment
  • Increased efficiency with a central hub for all of our customer data.
  • Workflows are easy to set up and beneficial for us.
  • Received minimum training, therefore it's easy to navigate.
  • Reduced employee costs. Employees can spend more time completing other important tasks.
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  • Customer Success looks at ticket resolution surveys as part of their CSAT scores and either thanks their customer for a positive review or reaches out if it's a negative review.
  • Sales uses Zendesk to make sure their new prospects are getting POCs properly set up quickly and fix any issues while they do a trial of our tool.
  • Onboarding uses Zendesk to quickly make sure new customers implementations and user access are set up to help them start implementation faster.
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ScreenShots

Zendesk Suite Screenshots

Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations