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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly

    Score7.4 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    Zendesk Sell

    Score8.8 out of 10
    N/AZendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…

    $19

    per seat/month billed annually

    Pricing
    InsightlyZendesk Sell
    Editions & Modules
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    Sell Team
    $19.00
    per seat/month billed annually
    Reach prospecting enrichment add-on (requires a Sell Subscription)
    $27.00
    Per User Per Month (billed annually)
    Sell Professional
    $49.00
    per seat/month billed annually
    Sell Enterprise
    $99.00
    per seat/month billed annually
    Sell Elite
    $199.00
    per seat/month billed annually
    Offerings
    Pricing Offerings
    InsightlyZendesk Sell
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    InsightlyZendesk Sell
    Considered Both Products
    Unbounce
    Chose Insightly
    Insightly CRM could stand to offer more functionality for larger organizations. But what Insightly CRM does, it does very well, with a few minor caveats. The user interface (UI) is easy to follow, and there are plenty of customizations and integrations. However, it cannot …
    Incentivized
    Chose Insightly
    Insightly is more comprehensive than the others except for maybe for Vtiger. Price/quality relation is better in Insightly. The learning curve is lower with Insightly.
    Incentivized
    Chose Insightly
    For me, Insightly works for the Basic price point subscription (lucky to have been on this subscription level before they closed it to new customers). Also, like the Gmail interface and the ability to manage both sales and projects.
    Incentivized
    Chose Insightly
    Best web based cloud CRM available [as of] today.
    Incentivized
    Chose Insightly
    I use a combination of both. Base CRM is good for logging calls as it integrates with calls on your phone. After placing a call to a contact, it brings up a screen asking you to make a note of call content and outcome. Insightly would be even better if it did this.

    Insightly has …
    Incentivized
    Chose Insightly
    We have only used Insightly at our company.
    Incentivized
    Zendesk
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    96 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    85 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    96 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    61 Answers
    No answers on this topic
    Implementation went as expected
    92%
    Implementation went as expected
    72 Answers
    No answers on this topic
    Features
    InsightlyZendesk Sell
    Sales Force Automation
    Comparison of Sales Force Automation features of Insightly and Zendesk Sell
    Feature
    Insightly
    7.3
    400 Ratings
    5% below category average
    Zendesk Sell
    6.6
    15 Ratings
    15% below category average
    Customer data management / contact management8.6383 Ratings8.914 Ratings
    Workflow management6.6351 Ratings6.115 Ratings
    Territory management6.874 Ratings4.98 Ratings
    Opportunity management8.7349 Ratings7.913 Ratings
    Integration with email client (e.g., Outlook or Gmail)6.7357 Ratings6.915 Ratings
    Contract management6.521 Ratings5.410 Ratings
    Quote & order management8.364 Ratings3.97 Ratings
    Interaction tracking5.8312 Ratings7.915 Ratings
    Channel / partner relationship management7.724 Ratings7.811 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Insightly and Zendesk Sell
    Feature
    Insightly
    7.1
    13 Ratings
    6% below category average
    Zendesk Sell
    9.0
    12 Ratings
    18% above category average
    Case management7.011 Ratings9.07 Ratings
    Call center management7.28 Ratings9.08 Ratings
    Help desk management7.19 Ratings9.011 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Insightly and Zendesk Sell
    Feature
    Insightly
    4.9
    312 Ratings
    43% below category average
    Zendesk Sell
    6.9
    12 Ratings
    9% below category average
    Lead management5.3298 Ratings6.012 Ratings
    Email marketing4.4245 Ratings7.89 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Insightly and Zendesk Sell
    Feature
    Insightly
    6.2
    385 Ratings
    20% below category average
    Zendesk Sell
    5.3
    13 Ratings
    36% below category average
    Task management6.3374 Ratings8.013 Ratings
    Billing and invoicing management6.039 Ratings1.05 Ratings
    Reporting6.5321 Ratings7.013 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Insightly and Zendesk Sell
    Feature
    Insightly
    7.5
    343 Ratings
    1% below category average
    Zendesk Sell
    8.2
    15 Ratings
    8% above category average
    Forecasting7.092 Ratings7.812 Ratings
    Pipeline visualization8.0321 Ratings7.914 Ratings
    Customizable reports7.5307 Ratings9.014 Ratings
    Customization
    Comparison of Customization features of Insightly and Zendesk Sell
    Feature
    Insightly
    6.2
    345 Ratings
    19% below category average
    Zendesk Sell
    4.2
    15 Ratings
    56% below category average
    Custom fields6.5344 Ratings7.815 Ratings
    Custom objects6.0105 Ratings4.910 Ratings
    Scripting environment6.86 Ratings1.16 Ratings
    API for custom integration5.5178 Ratings3.08 Ratings
    Security
    Comparison of Security features of Insightly and Zendesk Sell
    Feature
    Insightly
    8.0
    295 Ratings
    4% below category average
    Zendesk Sell
    9.5
    14 Ratings
    13% above category average
    Single sign-on capability7.8262 Ratings9.912 Ratings
    Role-based user permissions8.2197 Ratings9.011 Ratings
    Social CRM
    Comparison of Social CRM features of Insightly and Zendesk Sell
    Feature
    Insightly
    7.4
    90 Ratings
    1% above category average
    Zendesk Sell
    4.0
    5 Ratings
    59% below category average
    Social data6.825 Ratings1.04 Ratings
    Social engagement8.078 Ratings6.95 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Insightly and Zendesk Sell
    Feature
    Insightly
    6.0
    146 Ratings
    20% below category average
    Zendesk Sell
    5.4
    7 Ratings
    30% below category average
    Marketing automation6.9146 Ratings9.87 Ratings
    Compensation management5.14 Ratings1.03 Ratings
    Platform
    Comparison of Platform features of Insightly and Zendesk Sell
    Feature
    Insightly
    4.8
    310 Ratings
    42% below category average
    Zendesk Sell
    8.0
    13 Ratings
    9% above category average
    Mobile access4.8310 Ratings8.013 Ratings
    User Ratings
    InsightlyZendesk Sell
    Likelihood to Recommend
    7.1
    (420 ratings)
    10.0
    (15 ratings)
    Likelihood to Renew
    9.2
    (33 ratings)
    9.0
    (2 ratings)
    Usability
    7.4
    (156 ratings)
    8.9
    (4 ratings)
    Availability
    9.0
    (6 ratings)
    10.0
    (1 ratings)
    Performance
    7.9
    (25 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.9
    (34 ratings)
    8.8
    (4 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (8 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    8.2
    (26 ratings)
    8.0
    (1 ratings)
    Configurability
    9.9
    (18 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    8.4
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (10 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.0
    (9 ratings)
    10.0
    (1 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    7.8
    (3 ratings)
    10.0
    (1 ratings)
    User Testimonials
    InsightlyZendesk Sell
    Likelihood to Recommend
    Unbounce
    If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
    Incentivized
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    Zendesk
    Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
    Incentivized
    Read full review
    Pros
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Zendesk
    • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
    • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
    • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
    • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
    Incentivized
    Read full review
    Cons
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Zendesk
    • There was no ability to add prospects from a company domain or email to auto-fill any data.
    • You had to type in all of the data you gathered about that prospect.
    • The default only gave you two phone numbers for the company, too few.
    Incentivized
    Read full review
    Likelihood to Renew
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Zendesk
    The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
    Incentivized
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    Usability
    Unbounce
    Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
    Incentivized
    Read full review
    Zendesk
    I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
    Incentivized
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    Reliability and Availability
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
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    Zendesk
    Always available and easy connection from Zendesk Support
    Incentivized
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    Performance
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
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    Zendesk
    Never any latency issues
    Incentivized
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    Support Rating
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
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    Zendesk
    Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
    Incentivized
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    In-Person Training
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Zendesk
    No answers on this topic
    Online Training
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
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    Zendesk
    This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
    Incentivized
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    Implementation Rating
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
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    Zendesk
    Simple, and straight forward.
    Incentivized
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    Alternatives Considered
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
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    Zendesk
    Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
    Read full review
    Contract Terms and Pricing Model
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
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    Zendesk
    No answers on this topic
    Scalability
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
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    Zendesk
    Always on, always available.
    Incentivized
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    Professional Services
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
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    Zendesk
    No answers on this topic
    Return on Investment
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
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    Zendesk
    • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
    • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
    Incentivized
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    ScreenShots

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot