Wix vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wix
Score 8.9 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
WordPress
Score 8.6 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$4
per month 6 GB storage
Pricing
WixWordPress
Editions & Modules
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
WixWordPress
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
WixWordPress
TrustRadius Insights
WixWordPress
Highlights

TrustRadius
Research Team Insight
Published

Features
WixWordPress
Security
Comparison of Security features of Product A and Product B
Wix
-
Ratings
WordPress
8.8
Ratings
9% above category average
Role-based user permissions00 Ratings8.80 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Wix
-
Ratings
WordPress
8.7
Ratings
14% above category average
API00 Ratings9.00 Ratings
Internationalization / multi-language00 Ratings8.40 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Wix
-
Ratings
WordPress
8.3
Ratings
7% above category average
WYSIWYG editor00 Ratings8.70 Ratings
Code quality / cleanliness00 Ratings7.00 Ratings
Admin section00 Ratings8.70 Ratings
Page templates00 Ratings9.00 Ratings
Library of website themes00 Ratings6.50 Ratings
Mobile optimization / responsive design00 Ratings9.00 Ratings
Publishing workflow00 Ratings8.70 Ratings
Form generator00 Ratings9.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Wix
-
Ratings
WordPress
8.6
Ratings
16% above category average
Content taxonomy00 Ratings8.90 Ratings
SEO support00 Ratings8.70 Ratings
Bulk management00 Ratings7.40 Ratings
Availability / breadth of extensions00 Ratings8.70 Ratings
Community / comment management00 Ratings9.20 Ratings
Best Alternatives
WixWordPress
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
10Web
10Web
Score 5.2 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Adobe Experience Manager
Adobe Experience Manager
Score 8.4 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WixWordPress
Likelihood to Recommend
9.4
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
8.7
(0 ratings)
Availability
10.0
(0 ratings)
9.5
(0 ratings)
Performance
10.0
(0 ratings)
8.6
(0 ratings)
Support Rating
6.0
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
8.0
(0 ratings)
9.0
(0 ratings)
Configurability
10.0
(0 ratings)
10.0
(0 ratings)
Ease of integration
9.0
(0 ratings)
8.0
(0 ratings)
Product Scalability
8.0
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
WixWordPress
Likelihood to Recommend
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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In my opinion, smaller organizations with simpler layouts would be well suited to use WordPress, however, larger organizations with more advanced website feature needs may need another product. We found the website to be great at first, but as we grew, we needed more options that were not fitting for the product we had with WordPress and had to look at alternatives.
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Pros
  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
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  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
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Cons
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
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Likelihood to Renew
I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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As time goes on, websites will become less focused on paged content and more immersive. At the same time, the need for security will only go up. While WordPress has served the web community well for over 11 years, it's probably time to look for other better platforms.
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Usability
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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WordPress has excellent UX/UI, mainly because it's familiar. The platform is still a bit dated on the back end, but it has improved from the past. I wouldn't give it a 10 in this area because it does require some coding and development knowledge. You can't just jump in and create a website with confidence, like you would with Jimdo, Squarespace or similar tools.
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Reliability and Availability
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
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Performance
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
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In-Person Training
No answers on this topic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
No answers on this topic
It is very easy to find online resources to learn how to do just about anything with WordPress.
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Implementation Rating
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
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Alternatives Considered
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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There are no other site builders/platforms that stand up to the ease and versatility (heavy custom coding and customizations included) as Wordpress. Drupal is clunky and outdated, as is Joomla, and while Wix or Squarespace may be sufficient for someone with very low web needs, much like Shopify, it's incredibly limiting and either requires hitting it with a hammer and hacking code together to do what you want, or relying on often shoddily-built third party themes and liquid scripts.
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Scalability
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
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ScreenShots