TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WideOrbit

    Score10 out of 10
    N/AWideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A

    Yahoo DSP

    Score6.4 out of 10
    N/AYahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
    Pricing
    WideOrbitYahoo DSP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    WideOrbitYahoo DSP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    WideOrbitYahoo DSP
    Ad Network Integration
    Comparison of Ad Network Integration features of WideOrbit and Yahoo DSP
    Feature
    WideOrbit
    7.0
    1 Ratings
    5% below category average
    Yahoo DSP
    -
    Ratings
    Data Transfer7.01 Ratings00 Ratings
    DSP integration7.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of WideOrbit and Yahoo DSP
    Feature
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Yahoo DSP
    -
    Ratings
    Ad deployment7.02 Ratings00 Ratings
    Display advertising8.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of WideOrbit and Yahoo DSP
    Feature
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Yahoo DSP
    -
    Ratings
    Ad dashboards8.01 Ratings00 Ratings
    Ad performance reports10.02 Ratings00 Ratings
    Ad conversion tracking6.01 Ratings00 Ratings
    Ad attribution reporting7.01 Ratings00 Ratings
    Cross-channel ad management6.02 Ratings00 Ratings
    Ad forecasting and optimization10.02 Ratings00 Ratings
    User Ratings
    WideOrbitYahoo DSP
    Likelihood to Recommend
    10.0
    (3 ratings)
    7.2
    (10 ratings)
    User Testimonials
    WideOrbitYahoo DSP
    Likelihood to Recommend
    WideOrbit
    No answers on this topic
    Yahoo!
    No answers on this topic
    Pros
    WideOrbit
    No answers on this topic
    Yahoo!
    • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
    • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
    Incentivized
    Read full review
    Cons
    WideOrbit
    • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
    • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
    • offer a monthly calendar of training opportunities like Nielsen offers
    Incentivized
    Read full review
    Yahoo!
    • Higher inventories for audience targeting
    • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
    • More dynamism to achieve better performance in campaigns
    Incentivized
    Read full review
    Alternatives Considered
    WideOrbit
    No answers on this topic
    Yahoo!
    No answers on this topic
    Return on Investment
    WideOrbit
    No answers on this topic
    Yahoo!
    No answers on this topic
    ScreenShots