Sprinklr Service vs. Higher Logic Vanilla

Sprinklr Service has always been well-suited for all of the work we do. As it's all social media content, and most require responses or escalations, Sprinklr Service covers all of that. The only time I think we wouldn't need it is if we were working with a much smaller client who didn't need us to have eyes on so many platforms at once.

Incentivized

Vanilla Forums is well suited for growing communities that wish to expand without having to change software. Existing larger communities may find the user management part of the tool lacking, although this could be from my lack of experience.

Incentivized

• Transparency—Sprinklr Modern Care allows us to engage with our customers openly and honestly. Even frustrated or angry customer posts offer an avenue for us to display our business integrity and turn negative experiences into positive ones.
• Moderation—Being able to moderate and organize our community so easily by merging topics into one canonical thread or archiving out of date threads helps to keep our search results relevant and improves the chances that our visitors find the help they need easily.
• Company Visibility—The ability to easily alert any company employee of topics that might be interesting to them helps to improve the overall visibility of our customers. It also makes it easier to spot trends and encourage quick action if many people comment on one topic with the same problem.

Incentivized

• They provide excellent customer service to us on a weekly basis. If we have questions or find something that we'd like improved or even something new we'd like to add to our program, we have a dedicated person we can reach out to who helps us facilitate that change.
• We're fond of their add-ons. We use many of them in our community. Some keep our members engaged on a day to day basis. We really like reactions, the keyword blocker, the civil tongue filter, and a few customized add-ons that Vanilla added specifically for our community.
• They send us notifications for all upcoming releases, and update their software frequently.

Incentivized

• I find it difficult to dive into analytics for each social post. The reporting tool gives me an overview of the channels but I would love to look at a breakdown of each post performance.
• You currently can't add closed caption subtitles to videos uploaded through Sprinklr so this results in having to revert to the native platform.
• I would love to be able to set up a newsfeed that includes posts from a number of our partner accounts, so I can keep up to date with what they're posting.

Incentivized

• Creating visual themes can be difficult. Although there is an open source version of the software, some of the plugins (gamification, badges) are not available for download, so any visual theme that includes them will need to be at least partially developed on their servers, vs doing the whole thing offline and then uploading it all at once. This can be time consuming as each code change has to be checking in to Github and then imported into their server cluster.

Incentivized

The initial use of the product started out as a 90 day test to see if we could engage customers at a higher level using Sprinklr Modern Care. After a year the use of Sprinklr Modern Caren has now been extended to multiple products.

It's a very easy program to learn and use. I have trained over 50 people on it over the years, and not once has anyone had trouble using it. It's very user-friendly and covers all the bases that social media moderation requires.

Incentivized

It is very intuitive and simple to operate. Our customers immediately came up with the curve and began contributing content.

Incentivized

No issues with system availability. They manage updates in off-peak hours and I usually don't notice the changes until I log into the system the next day.

Performance is great and is not negatively effecting our processes. We have to make sure it doesn't effect out load times. Not currently seeing any issues with widgets affecting page load times.

I know the Sprinklr conference calls have been helpful, but sometimes submitting a ticket can be a little daunting. In the past, we've included information in screenshots that are then asked for by a member of the support staff. The turnaround time has been between 3 days, which isn't horrible.

Incentivized

They did an amazing job transferring our content from GetSatisfaction. We had almost 100% success in the transfer of 8 years worth of content.

Incentivized

Training was efficient and fun. It was all webinars and YouTube videos. These were mostly lunch time sessions. 10

Basic setup took me less than 30 minutes. This includes initial configuration, putting in the initial content, and getting the look-and-feel customized. The domain routing took the normal lag time any other website or blogging service. The really important thing was to get the user accounts setup and begin seeding the system with content before a public launch.

We previously used Sparkcentral for our social media care. While we were very happy with the team there, the product had not evolved as much as Sprinklr and we found it to be lacking in its ability to handle different languages, route certain types of conversations with higher priority or to certain teams / agents. It also did not have as robust a reporting structure as Sprinklr does

Incentivized

Most of all we could customize the forum to look and feel like an extension of our existing web properties. This makes the forum feel more native to the users coming from or being redirected to the forum. We also had plans of being able to create custom badges we could grant users which was a limitation to many of the platforms we look at at the time. Since we are a software and cloud company, working with a product we could customize and automate via the API was another big factor. Today we have automated flows for reviewing and accepting improvement requests and then pulling them into our ticketing system and updating the deployment status of those requests one we push our updates to our users. Most importantly, Vanilla came forward with a reasonable cost to match our existing CSS and make a template that was easy for us to maintain as we grew.

Incentivized

• Increased employee efficiency: Having a clear, one-stop "shop" where users can leave feedback, ask questions, and find bug fixes or workarounds has saved me (and other community managers at my company) loads of time that was once spent responding to numerous emails on an individual basis.
• Better customer service: Since everyone in the company is alerted of what's being written on our forum, it's easy to spot a high-priority issue, delegate to the person in charge, resolve it, and respond as soon as possible.

Incentivized

• Increased uptime and overall speed in the forum (compared to our previous phpbb solution)
• Increased usage by users which resulted in a higher pages/session in a short amount of time

Incentivized