UserTesting vs. Wynter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
UserTesting
Score 8.0 out of 10
N/A
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
Wynter
Score 8.8 out of 10
N/A
An on-demand market research platform for B2B. Wynter describes what category buyers think, need, and want, with the goal of providing insights at a fraction of the speed of traditional market research. ‍ • Market and brand research surveys • Target persona (ICP) research • Message testing ‍ Services are supplied on-demand, offered through a self-serve platform, with results delivered in under 48 hours.
$10,000
per year
Pricing
UserTestingWynter
Editions & Modules
No answers on this topic
Lite
$10,000
per year
Pro
$19,000
per year
Elite
$59,000
per year
Offerings
Pricing Offerings
UserTestingWynter
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
UserTestingWynter
Features
UserTestingWynter
Financial Research
Comparison of Financial Research features of Product A and Product B
UserTesting
-
Ratings
Wynter
9.1
Ratings
9% above category average
Industry-Specific Information00 Ratings9.10 Ratings
Independent Research Access00 Ratings9.10 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
UserTesting
-
Ratings
Wynter
8.6
Ratings
17% above category average
Competitor Research00 Ratings8.70 Ratings
Consumer Feedback00 Ratings8.80 Ratings
Market Insights and Reports00 Ratings8.30 Ratings
Best Alternatives
UserTestingWynter
Small Businesses
Smartlook
Smartlook
Score 8.2 out of 10
Alchemer
Alchemer
Score 8.4 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.0 out of 10
Alchemer
Alchemer
Score 8.4 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Alchemer
Alchemer
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
UserTestingWynter
Likelihood to Recommend
8.2
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
-
(0 ratings)
Usability
8.1
(0 ratings)
-
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
8.3
(0 ratings)
9.1
(0 ratings)
Implementation Rating
4.6
(0 ratings)
-
(0 ratings)
Configurability
7.3
(0 ratings)
-
(0 ratings)
Product Scalability
7.3
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
UserTestingWynter
Likelihood to Recommend
When working with general market customers. For example, a person between the ages of 30 and 60 who has a checking account and a mortgage with their primary bank, as long as they don't get too specific about a particular bank.
Read full review
Wynter is ideal when you are doing "high-pressure" message testing where live traffic with A/B audiences isn't effective. Similarly, it's a great way to gather prospective customer data when you don't have access to a customer base for your questions or the cost of sourcing them yourself would be too high.
Read full review
Pros
  • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
  • UserTesting University is a great platform to learn how to use UT and general information about research.
  • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
Read full review
  • Targeted survey groups of our exact ICP
  • Easy to digest survey results
  • Various feedback types to drill down on useful data
Read full review
Cons
  • A centralized platform to recommend products and use cases would be handy so that users can suggest what they could use more of.
  • Integration with newer payment methods and gift card services could expand the user base.
  • Some products are business-critical and thus require sophisticated testing. This service could be added.
Read full review
  • In my opinion, doesn't have a deep pool of respondents for all titles, but growing
  • I think the website look could be modernized
  • In my experience, customizing questions sometimes a little tricky, but works
Read full review
Likelihood to Renew
I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
Read full review
No answers on this topic
Usability
It can be difficult to organize our tests and go back and find information. I think the AI tools are helping and will help with this, but for now it is time consuming to sort through all of the tests and information and then synthesize it and share it with others. It just takes a lot of time.
Read full review
No answers on this topic
Reliability and Availability
Never encountered any problems
Read full review
No answers on this topic
Performance
Perfectly fine. Never had any problems.
Read full review
No answers on this topic
Support Rating
I've used the "power hour," as I think it's called. This really helped me gain a greater understanding of my specific needs and wants from the platform. This excellent service points to the excellent relationship UserTesting provides its clients. I would recommend this service to any of my colleagues.
Read full review
Every customer support professional I have interacted with at Wynter is helpful, responsive, and well-informed on the product and where they can help. They go above and beyond!
Read full review
Implementation Rating
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
Read full review
No answers on this topic
Alternatives Considered
UserTesting is probably the most polished with the largest tester pool, fastest turnaround, and great tools for both moderated and unmoderated tests. Userlytics is a solid alternative, especially for the budget-conscious. It supports usability testing on lots of devices, and you can do both moderated and unmoderated sessions. The UI isn’t as seamless as UserTesting’s, but it gets the job done and it's pretty flexible in terms of study setup and participant targeting.
Trymata is the most basic, but it’s relatively straightforward and affordable. You still get session recordings and written responses, but lacks dashboard polish or advanced features. It’s great for smaller teams or one-off tests.
Read full review
I'm not aware of other products that provide the same speed/options as Wynter.
Read full review
Scalability
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
Read full review
No answers on this topic
Return on Investment
  • We can build tests and gather the insights from those tests to validate our products at a breakneck pace.
  • By quickly validating our assumptions, we can adjust or refine our designs to ensure the final results are more user-focused.
  • Recently, by testing and comparing two different flows for a form, we were able to create the right solution that gave us better leads compared to the former form. This results in better leads, better data about the user, and better support at the end for this user.
Read full review
  • Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
  • Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.
Read full review
ScreenShots

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.

Wynter Screenshots

Screenshot of DashboardScreenshot of Test historyScreenshot of Message test resultsScreenshot of Survey summaryScreenshot of Message test results summary