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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Unmetric (discontinued)

    Score7.2 out of 10
    Enterprise companies (1,001+ employees)
    Unmetric was a SaaS platform for intelligence on an organization's social media efforts and the efforts of their competitors on social media. It provided data across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn. Its capabilities are now supplied by Brandwatch.

    $1,000

    Per Month [Unlimited Users]

    Zoho Social

    Score8.8 out of 10
    N/AZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…

    $15

    per month

    Pricing
    Unmetric (discontinued)Zoho Social
    Editions & Modules
    Standard
    $1,000
    Per Month [Unlimited Users]
    Agency
    $0
    Pay As You Go
    Free
    $0
    per month per user
    Standard
    $15
    per month per user
    Professional
    $40
    per month per user
    Premium
    $65
    per month 3 users
    Agency
    $320
    per month 5 users
    Agency Plus
    $460
    per month 5 users
    Offerings
    Pricing Offerings
    Unmetric (discontinued)Zoho Social
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsSpecial agency rates are availableAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Unmetric (discontinued)Zoho Social
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    320 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    300 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    317 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    287 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    307 Answers
    Features
    Unmetric (discontinued)Zoho Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Unmetric (discontinued) and Zoho Social
    Feature
    Unmetric (discontinued)
    -
    Ratings
    Zoho Social
    8.1
    372 Ratings
    5% above category average
    Sentiment analysis00 Ratings7.9266 Ratings
    Broad channel coverage00 Ratings8.3366 Ratings
    Publishing
    Comparison of Publishing features of Unmetric (discontinued) and Zoho Social
    Feature
    Unmetric (discontinued)
    -
    Ratings
    Zoho Social
    8.9
    446 Ratings
    10% above category average
    Content planning and scheduling00 Ratings9.2444 Ratings
    Audience targeting00 Ratings8.4313 Ratings
    Content optimization00 Ratings8.9366 Ratings
    Engagement
    Comparison of Engagement features of Unmetric (discontinued) and Zoho Social
    Feature
    Unmetric (discontinued)
    -
    Ratings
    Zoho Social
    8.6
    361 Ratings
    8% above category average
    Automated routing and prioritization00 Ratings8.3306 Ratings
    Customer interaction histories00 Ratings8.8340 Ratings
    Marketing
    Comparison of Marketing features of Unmetric (discontinued) and Zoho Social
    Feature
    Unmetric (discontinued)
    -
    Ratings
    Zoho Social
    8.9
    313 Ratings
    14% above category average
    Lead generation00 Ratings8.6233 Ratings
    Content marketing00 Ratings9.1304 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Unmetric (discontinued) and Zoho Social
    Feature
    Unmetric (discontinued)
    -
    Ratings
    Zoho Social
    9.2
    437 Ratings
    9% above category average
    Twitter00 Ratings9.2389 Ratings
    Facebook00 Ratings9.2428 Ratings
    LinkedIn00 Ratings9.2384 Ratings
    Google+00 Ratings9.3247 Ratings
    Instagram00 Ratings9.3359 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Unmetric (discontinued) and Zoho Social
    Feature
    Unmetric (discontinued)
    -
    Ratings
    Zoho Social
    8.4
    358 Ratings
    6% above category average
    Campaign success analytics00 Ratings8.6356 Ratings
    Competitor analysis00 Ratings8.2219 Ratings
    Account management
    Comparison of Account management features of Unmetric (discontinued) and Zoho Social
    Feature
    Unmetric (discontinued)
    -
    Ratings
    Zoho Social
    9.1
    391 Ratings
    13% above category average
    Role-based user permissions & privileges00 Ratings9.1298 Ratings
    Mobile access00 Ratings9.2373 Ratings
    Best Alternatives
    Unmetric (discontinued)Zoho Social
    Small Businesses
    Talkwalker by Hootsuite
    Score9.1 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score9.1 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    1-Social
    Score8 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Unmetric (discontinued)Zoho Social
    Likelihood to Recommend
    8.0
    (2 ratings)
    9.2
    (452 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (13 ratings)
    Usability
    -
    (0 ratings)
    9.2
    (279 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    9.3
    (220 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.4
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    User Testimonials
    Unmetric (discontinued)Zoho Social
    Likelihood to Recommend
    Discontinued Products
    Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway
    Incentivized
    Read full review
    Zoho
    We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
    Read full review
    Pros
    Discontinued Products
    • Very user friendly.
    • Great support staff.
    • Constant updates.
    Incentivized
    Read full review
    Zoho
    • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
    • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
    • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
    • They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
    • Sometimes the platform just stops working.
    • Support sits in India so there's no way to get answers fast if you have a question or issue.
    Incentivized
    Read full review
    Zoho
    • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
    • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
    • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    Zoho
    Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
    Read full review
    Usability
    Discontinued Products
    No answers on this topic
    Zoho
    The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
    Read full review
    Support Rating
    Discontinued Products
    No answers on this topic
    Zoho
    I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
    Read full review
    Alternatives Considered
    Discontinued Products
    I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.
    Incentivized
    Read full review
    Zoho
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
    Read full review
    Return on Investment
    Discontinued Products
    • Increased employee efficiency
    • Better customer service
    Incentivized
    Read full review
    Zoho
    • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
    • The free trial meant I could give it a good try before spending any of my precious startup budget.
    Incentivized
    Read full review
    ScreenShots

    Unmetric (discontinued) Screenshots

    Screenshot of Unmetric's Social Media Search Engine For BrandsScreenshot of Unmetric Shows Viral Brand Videos on YouTubeScreenshot of Unmetric's Hashtag Analysis on InstagramScreenshot of Unmetric's LinkedIn Comparison Report

    Zoho Social Screenshots

    Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.