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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    Unleash

    Score10 out of 10
    N/AUnleash is an open-source feature management platform. It's built for high scale and supports all the major programming languages. Unleash lets users turn new features on/off in production with no need for redeployment. A software development best practice for releasing and validating new features. Feature management platform Deployable on-prem, in private cloud, or hosted by the vendor Segments the rollout on application attributes or user…

    $80

    per month 5 users

    Pricing
    Optimizely Web ExperimentationUnleash
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationUnleash
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsUnleash offers 3 pricing editions: □Open Source - it's a free and basic feature management solution hosted by the user. □Pro - 80$/month includes 5 team members with access to the full managed version □Enterprise - Includes SSO, unlimited team members, managed by us or Self-hosted. No credit card is required and the first 14 days are free. Contact sales.
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationUnleash
    Considered Both Products
    Optimizely
    No answer on this topic
    Bricks Software AS
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    75 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    62 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    75 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    45 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    51 Answers
    No answers on this topic
    Features
    Optimizely Web ExperimentationUnleash
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and Unleash
    Feature
    Optimizely Web Experimentation
    8.0
    150 Ratings
    2% below category average
    Unleash
    -
    Ratings
    a/b experiment testing9.0150 Ratings00 Ratings
    Split URL testing8.5122 Ratings00 Ratings
    Multivariate testing8.4127 Ratings00 Ratings
    Multi-page/funnel testing7.9116 Ratings00 Ratings
    Cross-browser testing8.186 Ratings00 Ratings
    Mobile app testing8.066 Ratings00 Ratings
    Test significance8.4136 Ratings00 Ratings
    Visual / WYSIWYG editor8.2121 Ratings00 Ratings
    Advanced code editor8.0114 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6133 Ratings00 Ratings
    Test duration calculator7.9101 Ratings00 Ratings
    Experiment scheduler8.2101 Ratings00 Ratings
    Experiment workflow and approval7.881 Ratings00 Ratings
    Dynamic experiment activation7.565 Ratings00 Ratings
    Client-side tests7.888 Ratings00 Ratings
    Server-side tests7.244 Ratings00 Ratings
    Mutually exclusive tests8.274 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and Unleash
    Feature
    Optimizely Web Experimentation
    8.2
    142 Ratings
    4% below category average
    Unleash
    -
    Ratings
    Standard visitor segmentation8.4137 Ratings00 Ratings
    Behavioral visitor segmentation7.6113 Ratings00 Ratings
    Traffic allocation control9.1135 Ratings00 Ratings
    Website personalization7.8103 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and Unleash
    Feature
    Optimizely Web Experimentation
    8.3
    138 Ratings
    1% below category average
    Unleash
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.065 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2117 Ratings00 Ratings
    Test reporting7.9126 Ratings00 Ratings
    Results segmentation7.793 Ratings00 Ratings
    CSV export7.992 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    User Ratings
    Optimizely Web ExperimentationUnleash
    Likelihood to Recommend
    8.7
    (238 ratings)
    10.0
    (3 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (58 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (7 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (16 ratings)
    -
    (0 ratings)
    Online Training
    3.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (148 ratings)
    -
    (0 ratings)
    User Testimonials
    Optimizely Web ExperimentationUnleash
    Likelihood to Recommend
    Optimizely
    No answers on this topic
    Bricks Software AS
    No answers on this topic
    Pros
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    Bricks Software AS
    No answers on this topic
    Cons
    Optimizely
    No answers on this topic
    Bricks Software AS
    No answers on this topic
    Likelihood to Renew
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    Bricks Software AS
    No answers on this topic
    Usability
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    Bricks Software AS
    No answers on this topic
    Reliability and Availability
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Bricks Software AS
    No answers on this topic
    Performance
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Bricks Software AS
    No answers on this topic
    Support Rating
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    Bricks Software AS
    No answers on this topic
    Online Training
    Optimizely
    No answers on this topic
    Bricks Software AS
    No answers on this topic
    Implementation Rating
    Optimizely
    No answers on this topic
    Bricks Software AS
    No answers on this topic
    Alternatives Considered
    Optimizely
    No answers on this topic
    Bricks Software AS
    No answers on this topic
    Scalability
    Optimizely
    No answers on this topic
    Bricks Software AS
    No answers on this topic
    Return on Investment
    Optimizely
    No answers on this topic
    Bricks Software AS
    No answers on this topic
    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the Web Experimentation Visual Editor :

- Tweak experiments using the visual editor or dive into custom code when needed.
- Modify elements, update styling, or add dynamic behaviors.
- Ensure perfect variations while keeping control over every detail of the experiment.Screenshot of AI Content Suggestions:

- Generates copy variations to supercharge experiments.
- The AI suggests high-impact messaging for tests when hovering over a field.
- AI-powered content suggestions help skip the brainstorming process.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Custom Templates in the Visual Editor:

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of the Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.

    Unleash Screenshots

    Screenshot of Overview of all feature togglesScreenshot of The Unleash architecture is designed with performance, resilience, privacy, and extensibility in mind. The Unleash Client SDK polls the Unleash API at regular intervals and caches all feature toggles locally. The interval is configurable from the client-side.Screenshot of Overview of all feature toggles across all environmentsScreenshot of The enhanced list of users helps track account activity. It can display and sort by when an account is last logged in, to find inactive accounts.Screenshot of Custom context fields extend the Unleash Context with more data that is applicable to any situation. Each context field definition consists of a name and an optional description. Additionally, a set of legal values can be defined, or whether or not the context field can be used in custom stickiness calculations can be selected, for the gradual rollout strategy and for feature toggle variants.Screenshot of API tokens can be used to connect to the Unleash server API.