Burrelles MYNEWSDASH vs. TVEyes

As a basic media monitoring service, BurrellesLuce offers a great value. If you need fancier reporting, more in-depth monitoring, etc., there are other services - but they charge a lot more.

Incentivized

Simply put, TVEyes is a wonderful monitoring suite that enables us to quickly access broadcast clips from campaigns we run on behalf of our clients. It's far more efficient than the old-school tape delivery companies, but it does have room for improvement. If you're running a campaign that's likely to result in broadcast coverage, TVEyes is probably the best option for monitoring and reporting. The same holds true if you are running a paid media campaign that includes added-value broadcast elements.

Incentivized

• It's a competitively priced service for media monitoring.
• It offers quick overviews and we get monthly and yearly reports on placement values.
• It's easy to use.

Incentivized

• TVEyes has a powerful search function that allows us to narrow searches for specific clients and/or campaigns by keyword.
• TVEyes affords us the ability to access and download a clip with relative ease, no matter what market or station the clip is from.
• TVEyes provides metrics for the sake of reporting, which enables us to quickly provide insights to clients on the success of a campaign.

Incentivized

• Occasionally placements are missed and other times we get clips that are not for us. These mistakes have been taken care of fast and seamlessly.

Incentivized

• The clip editing feature, while useful and important, is fairly clunky. There could be an improvement in the way you fine-tune what you need.
• Downloading clips is a multi-step process that could be far less involved.

Incentivized

We use Cision for media databases mostly. In the past we've used a variety of clipping services. For social media we use Hootsuite, mention, viraltag, etc.

Incentivized

TVEyes offers better pricing and easier access when compared to the Critical Mention platform. It's also easier to use and faster. Cision and Meltwater just don't offer the same depth of access to coverage as TVEyes. TrendKite is a complementary piece of software we use in-house for media monitoring, and they just partnered with TVEyes for broadcast coverage, so there's a lot of consistency in what we're monitoring and reporting.

Incentivized

• It's a great tool to use for monitoring and reporting on clips generated and their value
• Clients can easily see media value generated each month
• The generated value might not be 100% "true" but offers a great measuring tool

Incentivized

• It's essential to be able to share coverage with clients, and clients can be impatient. TVEyes gives us the ability to access and share a clip quickly. That keeps clients happy.
• The cost of the subscription is fairly low in exchange for the ability to access a universal broadcast coverage platform like TVEyes.

Incentivized