TrustRadius

Nielsen Marketing Cloud vs. Tubular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nielsen Marketing Cloud
Score 7.6 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
Tubular
Score 8.8 out of 10
N/A
Tubular Labs, a social video intelligence company, offers a solution that provides a unified view of the content, interests, and behaviors of audiences across Instagram, YouTube, Facebook, and Twitch. They state that their social video database currently covers over 15+ billion videos and 45+ million creators. Tubular ultimately aims to help media companies, household name brands, and agencies grow their business by anticipating content trends and changing behaviors…N/A
Pricing
Nielsen Marketing CloudTubular
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Nielsen Marketing CloudTubular
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Nielsen Marketing CloudTubular
Features
Nielsen Marketing CloudTubular
Data Collection
Comparison of Data Collection features of Product A and Product B
Nielsen Marketing Cloud
8.3
6 Ratings
2% above category average
Tubular
-
Ratings
Collection of first-party data8.56 Ratings00 Ratings
Collection of third-party data8.55 Ratings00 Ratings
Access to Third-party Data Providers7.95 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Nielsen Marketing Cloud
8.6
6 Ratings
4% above category average
Tubular
-
Ratings
Audience taxonomy8.26 Ratings00 Ratings
Tag Management8.25 Ratings00 Ratings
Data Analysis Dashboard9.46 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Nielsen Marketing Cloud
7.9
5 Ratings
1% below category average
Tubular
-
Ratings
Data Transfer7.95 Ratings00 Ratings
DSP integration7.95 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Nielsen Marketing Cloud
8.6
6 Ratings
8% above category average
Tubular
-
Ratings
Campaign Analytics8.56 Ratings00 Ratings
Audience Analytics8.86 Ratings00 Ratings
Best Alternatives
Nielsen Marketing CloudTubular
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.2 out of 10
Echobox Social
Echobox Social
Score 9.6 out of 10
Enterprises
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Nielsen Marketing CloudTubular
Likelihood to Recommend
7.9
(7 ratings)
-
(0 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Nielsen Marketing CloudTubular
Likelihood to Recommend
Nielsen
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
Verified User
Anonymous
Read full review
Tubular Labs
No answers on this topic
Pros
Nielsen
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
Verified User
Anonymous
Read full review
Tubular Labs
No answers on this topic
Cons
Nielsen
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
Sharisse T. Yarde | TrustRadius Reviewer
Sharisse T. Yarde
Digital Operations Specialist
Read full review
Tubular Labs
No answers on this topic
Likelihood to Renew
Nielsen
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
Sharisse T. Yarde | TrustRadius Reviewer
Sharisse T. Yarde
Digital Operations Specialist
Read full review
Tubular Labs
No answers on this topic
Usability
Nielsen
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Verified User
Anonymous
Read full review
Tubular Labs
No answers on this topic
Support Rating
Nielsen
I am rating this as neutral due to having minimal interaction with them
Verified User
Anonymous
Read full review
Tubular Labs
No answers on this topic
Alternatives Considered
Nielsen
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
Verified User
Anonymous
Read full review
Tubular Labs
No answers on this topic
Return on Investment
Nielsen
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
Verified User
Anonymous
Read full review
Tubular Labs
No answers on this topic
ScreenShots

Tubular Screenshots

Screenshot of the interface to compare views, engagement, and growth over time. Its search filters help find exactly what is needed and uncover trends faster with a proprietary AI that classifies videos into thousands of subcategories and 1M+ topics.Screenshot of where to see which creators, topics, hashtags, or categories are gaining momentum and which are losing steam. With flexible filters for video length, keywords, creator type, country, and more, Trending helps zero in on anything that matters to a particular brand. Custom video or creator lists can be used to narrow Trending results to show only the trends that are most relevant.Screenshot of a trackable dashboard created from a search. This can be used to monitor keywords, hashtags, creator lists, or custom topics across social platforms, and visualize performance over time. This can be exported to CSV or connected via API to business intelligence tools.Screenshot of the dashboard used to search influencers, media, and brand channels. From views and uploads to audience demographics and engagement rates, Tubular offers metrics that compare creators, and it can dive deeper into each influencer to show what else their audience watches and uncover recent sponsorships.Screenshot of where to measure how audience behavior changes over time to identify the impact of ad campaigns, creator partnerships, and cultural moments. Tubular helps to connect the dots between content, engagement, and ROI.Screenshot of a visualization that tracks how a brand is showing up in videos across social platforms. Tubular’s social listening monitors user-generated content, brand mentions, and audience interests and demographics.