Trustpilot vs. YouTube Shopping

TrustPilot cannot be trusted. They have consistently removed reviews since I started with them. At first I thought it was a one or two off situation. We recently launched an "ask for reviews" initiative and got several positive reviews and TrustPilot removed all of them, without recourse. This hurts us really badly and initiates drawn-out emails with our customers. TrustPilot is wrong about legitimate reviews and has no clean way to resolve that. They hurt our customer relationships more than helped.

I think Youtube shopping goes well with popular beauty vloggers who review the products, while it is less helpful for service-oriented YouTubers like course providers. If they can list out their courses, then it could be awesome. Youtube Shopping is overall very helpful for both business owners and customers because business owners get loyal customers while customers can easily purchase the products without any further clarification or searching.

Incentivized

• Their website UI allows for fluid visualizations and analysis of the review data.
• Their website widget integrates well with the website allowing us to display reviews dynamically.
• They have pretty advanced integrations with Google SERPs where you can actually have your TP review show up instead of your Google review, which can have benefits.

Incentivized

• Exponential audience growth.
• Customer retention.
• Clearing their doubts and making them to purchase quickly.

Incentivized

• It would be good to have more control over invalid reviews.
• It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation.
• Ideally, the data could be integrated into our website easier.

Incentivized

• Its UI/UX can be better.
• Similar products recommendation could be added.
• feedback section can be included.

Incentivized

It's expensive and customer service is not the best.

Incentivized

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

We also evaluated Bazaarvoice when considering adding customer reviews. Completing a tax return takes time and energy from our customers. We did not want them to fill out a lengthy questionnaire-type review. We wanted to make the review process as simple as possible. Bazaarvoice seemed to be well-suited for retail brands but not for finance. I had used Bazaarvoice at a previous employer and implementing the review stars in our Google ads was a lengthier process back then. It may have changed now. The review stars automatically appeared in our Google ads after we reached 100 reviews. Implementing Trustpilot into our tech stack was a much easier process as well.

Incentivized

Youtube is the social platform where more audiences are present, and the content is video, so user retention is made sure. There are more chances for the YouTube audience to make a purchase decision quickly compared to other social commerce platforms. YouTube Shopping helps in customer retention, which helps to obtain increased ROI.

Incentivized

• We've seen an increase in CTR and CVR while lowering our CPAs using our reviews in our display and social media ads.
• Integrating the star rating with our Google Ads was automatic and we saw a lift in CTR when the stars were added.
• We saw an uptick in traffic in from our Trustpilot review page to our website.

Incentivized

• High ROI is obtained.
• Loyal Customers is obtained.
• Consistent customers.

Incentivized